Is Metricool cheaper than Postify?

For several brands, usually yes. Metricool Starter covers 5 brands from $20 per month billed yearly, while Postify Hobby covers 1 brand profile with 15 posts per month for €8.33 per month billed yearly. The gap narrows if you post to X from many brands, because Metricool charges $10 per X account per month.

Does Postify charge extra for X?

No. X publishing and X post insights are part of every Postify plan. From Plus, X replies and mentions also reach the Postify inbox, where you can answer them; X DMs are not included.

Can Postify replace Metricool for ads and website reporting?

No. Postify plans do not report on Facebook Ads, Google Ads or TikTok Ads, and they do not track website traffic. If you rely on those Metricool reports, keep Metricool or another reporting tool for that part.

Do both work with ChatGPT and Claude?

Yes. Metricool offers official Claude and ChatGPT connectors on every plan. Postify offers an MCP server on every plan that works with Claude, ChatGPT and custom agents, so your assistant can create, schedule and read insights for posts.

Which one has more interface languages?

Postify. Its app is translated into 39 languages, including Arabic and Hebrew. Metricool's interface is available in 9: English, Spanish, French, Portuguese (Portugal and Brazil), German, Italian, Dutch and Danish.

Comparison

Metricool vs Postify: reporting depth or direct publishing

Metricool treats analytics as its core and leads with reporting: social, website and paid ads in one dashboard, priced per bundle of brands. Postify is a publishing tool first, built around API publishing to Instagram, Facebook, Threads, LinkedIn, X, TikTok, YouTube and Pinterest, plus Plative, its own network, with an inbox and automations on higher plans. Here is where each one is the better buy.

Start your free trial See plans and pricing

14 days free. Cancel before the trial ends and you won't be charged.

Last updated: 2026-10-21

TL;DR: Pick Metricool if you run many brands on a tight budget or report on paid ads. Pick Postify if you post to X a lot, want Stories published without a phone step, or need the app in your own language.

Pricing and features checked on October 21, 2026

Dimension	Metricool	Postify
Entry price	Starter (5 brands) from $20 (EUR16) per month billed yearly, $25 (EUR20) billed monthly, VAT excluded	Hobby from €9.99 per month, or €8.33 per month billed yearly, billed in euros: 1 brand profile, 1 user, 15 posts per month
Largest self-serve plan	Advanced 50 brands: $159 (EUR130) per month billed yearly, $210 (EUR172) monthly; Custom plans on request	Agency at €199.94 per month: 15 brand profiles and 12 users
Free plan	Yes: 1 brand, 20 posts per month, 30 days of analytics, no LinkedIn or X, no card needed	None: paid plans only, card required at checkout
X (Twitter)	Paid add-on: $10 per X account per month since July 13, 2026 (older add-ons keep $5); not available on Free	Included on every plan
Networks	Facebook, Instagram, Threads, X, Bluesky, Pinterest, TikTok, YouTube, LinkedIn (paid plans), Google Business Profile; Twitch for analytics	Instagram, Facebook, Threads, LinkedIn, X, TikTok, YouTube and Pinterest, plus Plative, Postify's own network; Bluesky and Google Business Profile are not supported
Instagram publishing	Posts, Reels and Stories auto-publish; Stories with links, mentions or stickers, Reels with outside audio and carousels with videos over 60 seconds need a phone notification	Posts, carousels, Reels and Stories go out through the API; there is no notification mode
Analytics	Core strength: social, website and ads data, unlimited history on paid plans, 100 competitors, PDF and PPT reports	Post and profile insights on every network, PDF and scheduled email reports; 90 days of history on Hobby and Starter, up to 732 days on Agency; YouTube competitor benchmarks from Starter; no CSV export
Paid ads	Facebook Ads, Google Ads and TikTok Ads analytics and management	No paid-ads reporting in Postify plans
Inbox	Instagram, Facebook, X (with the add-on), Google Business Profile, TikTok, YouTube and LinkedIn	Plus and above: comments on Facebook, Instagram, Threads, LinkedIn and YouTube, DMs on Facebook, Instagram and Plative, X replies and mentions, plus automations; no TikTok or Pinterest
Team and approvals	Roles, post approval, client management and unlimited team members from Advanced ($53 per month billed yearly)	1 to 12 users by plan with six roles and per-profile permissions; client Accept or Reject links on Pro and Agency; no internal approval chain
AI and integrations	AI credits on every plan; official Claude and ChatGPT connectors on every plan, Free included; API with Zapier and Make on Advanced	No built-in AI writer; an MCP server on every plan lets Claude, ChatGPT or another assistant work in your account; no public API or Zapier
Interface languages	9: English, Spanish, French, two Portuguese variants, German, Italian, Dutch, Danish	39, including Arabic and Hebrew

Postify or Metricool: which one fits you

Choose Metricool if

You manage five or more brands on a small budget: Starter covers 5 brands from $20 (EUR16) per month billed yearly, and 10 brands from $36 (EUR29).
You report on paid campaigns as well as organic posts: Metricool reads Facebook Ads, Google Ads and TikTok Ads next to your social profiles and your website.
You need long history and competitor tracking: paid plans keep unlimited analytics history and follow up to 100 competitors, with a Looker Studio connector on Advanced.
You want to start without paying: the Free plan needs no card and covers 1 brand with 20 posts per month.
You publish to Bluesky or Google Business Profile, which Postify does not support.

Choose Postify if

You post to X often and would rather not pay $10 per X account per month on top of your plan: X is part of every Postify plan.
You want Instagram and Facebook Stories published through the API. Postify has no notification publishing mode on any network.
You want comment-to-DM and keyword-reply automations for Instagram and Facebook (Plus plan and above).
Your team works in a language Metricool does not offer: the Postify app is available in 39 languages, including Arabic and Hebrew.
You plan your Instagram or TikTok feed visually and want to see scheduled posts in the grid before they go live.

Worth knowing about Metricool: Metricool puts analytics at its core and it shows in the best way. Website, organic and paid data sit in one dashboard at a per-brand price that is hard to match, so if reporting is the main part of your job, it remains a strong choice.

Two different ways to price the same job

Metricool sells bundles of brands. Starter covers 5 or 10 brands, Advanced covers 15, 25 or 50, and each brand holds one profile per network. Five brands cost $20 (EUR16) per month on yearly billing, which works out to very little per brand.

Postify sells plans by brand profiles and users. Hobby costs €9.99 per month and covers 1 brand profile, 1 user and 15 posts per month, with no inbox. Starter removes the post cap, Plus adds the inbox and 3 profiles, and Agency at €199.94 per month covers 15 profiles and 12 users.

If you manage many small brands and mostly need reporting, Metricool will usually cost less. Postify bills in euros and Metricool shows both dollars and euros, so compare in the currency you actually pay.

What X and LinkedIn cost on each side

X is a paid add-on on every Metricool plan. Since July 13, 2026 it costs $10 per X account per month for new add-ons, and the Free plan cannot connect X at all. With ten brands on X, the add-on can cost more than the plan itself.

LinkedIn is also missing from Metricool Free, and a Metricool brand holds either a personal LinkedIn profile or a company page, not both. Postify has the same one-account-per-network rule per profile, so this point is a draw.

On Postify, X publishing and X analytics are part of every plan, and from Plus the inbox also shows X replies and mentions, within a monthly read limit. Metricool includes X in its inbox once you pay for the add-on.

Publishing: notification steps versus API only

Metricool auto-publishes Instagram posts, Reels and Stories on business and creator accounts. Some formats still need a phone notification: Stories with links, mentions or stickers, Reels with audio from outside the library, and carousels with videos over 60 seconds.

Postify has no notification mode on any network. Instagram posts, carousels, Reels and Stories, and Facebook Reels and Stories, go out through the API, and first comments are posted for you on Instagram, Facebook, LinkedIn, YouTube and X from the Plus plan up.

Postify has firm limits too. YouTube uploads are capped at 180 seconds and Facebook videos at 90 seconds, so long-form YouTube is not possible. If you publish long videos, factor that in.

Analytics: where Metricool clearly leads

Reporting is Metricool's core. Paid plans keep unlimited history, track up to 100 competitors, export PDF and PPT reports, and add website and ads data from Facebook, Google and TikTok. Advanced adds a Looker Studio connector and custom report templates.

Postify covers post and profile insights on every network it publishes to, daily follower history, and PDF and scheduled email reports. History depends on the plan: 90 days on Hobby and Starter, 180 on Plus, 366 on Pro and 732 on Agency.

Postify tracks competitors on YouTube only, and has no website analytics, no ads reporting and no CSV export. If those are part of your weekly routine, Metricool is the better tool for that work.

AI assistants, credits and integrations

Both tools now work with your own AI assistant. Metricool launched official Claude and ChatGPT connectors on September 10, 2026, open to every plan including Free. Postify runs its own MCP server on every plan, so Claude, ChatGPT or a custom agent can draft, schedule and analyze posts in your account.

Metricool also has a built-in AI assistant with monthly credits per brand (5, 20 or 35 depending on the plan) and an API with Zapier and Make on Advanced. Postify has no built-in AI writer, no public API and no Zapier or Make support.

Migration checklist

Export your Metricool calendar to CSV before you cancel. Postify has no CSV import, so treat the file as a checklist and rebuild upcoming posts in the composer.
Download PDF or PPT reports for every period you need to keep. Your Metricool history does not move with you, and Postify keeps 90 days of analytics history on Hobby and Starter.
Count your brands before you pick a plan. Each Metricool brand becomes one Postify brand profile: Hobby and Starter hold 1, Plus 3, Pro 6 and Agency 15.
Check LinkedIn per brand. Like Metricool, a Postify profile holds one account per network, so a personal profile and a company page for the same brand need two profiles.
Cancel near the end of the billing cycle. Metricool keeps paid access until then, then drops to Free, where only your oldest brand stays active.
Reconnect each network in Postify and publish one test post per network, including an Instagram Story, while Metricool is still running.

Frequently asked questions

Is Metricool cheaper than Postify?: For several brands, usually yes. Metricool Starter covers 5 brands from $20 per month billed yearly, while Postify Hobby covers 1 brand profile with 15 posts per month for €8.33 per month billed yearly. The gap narrows if you post to X from many brands, because Metricool charges $10 per X account per month.
Does Postify charge extra for X?: No. X publishing and X post insights are part of every Postify plan. From Plus, X replies and mentions also reach the Postify inbox, where you can answer them; X DMs are not included.
Can Postify replace Metricool for ads and website reporting?: No. Postify plans do not report on Facebook Ads, Google Ads or TikTok Ads, and they do not track website traffic. If you rely on those Metricool reports, keep Metricool or another reporting tool for that part.
Do both work with ChatGPT and Claude?: Yes. Metricool offers official Claude and ChatGPT connectors on every plan. Postify offers an MCP server on every plan that works with Claude, ChatGPT and custom agents, so your assistant can create, schedule and read insights for posts.
Which one has more interface languages?: Postify. Its app is translated into 39 languages, including Arabic and Hebrew. Metricool's interface is available in 9: English, Spanish, French, Portuguese (Portugal and Brazil), German, Italian, Dutch and Danish.

Related scheduling guides

See step-by-step help for each network in our how-to-post hub, starting with Instagram, Facebook, and YouTube. Browse all comparisons.

More comparisons

All Postify comparisons

Sources

Ready to ship content everywhere?

Plan, schedule, and publish to Instagram, Facebook, TikTok, LinkedIn, X and more in one workflow, without juggling five different tools.

Start your free trial See pricing