Free tool
Social Media Audit
Twelve questions across profile, cadence, engagement and ads readiness, scored out of 100. Your total, your band and your weakest category are free on this page. The four step action plan written for the band you land in comes by email.
Last updated: 2026-08-06
An audit is not a report card, it is a map of where to spend the next month. Most accounts that feel stuck are not weak everywhere: they are strong in two areas, adequate in one and quietly broken in a fourth, and the broken one is holding down everything the other three produce. A profile nobody understands wastes every visit a good post earns. A feed that goes quiet for three weeks undoes the audience a good profile collected. Finding the weak link is worth more than another posting tip, and it takes about three minutes of honest answers.
This audit covers the four areas that decide whether a social channel works. Profile is what a stranger sees in the two seconds after they tap your name: whether the bio explains who you help, where the link sends them, and whether the photo, the name and the first row of posts read as one thing. Cadence is the supply side: how often you publish, how far ahead it is planned, how many formats you rotate. Engagement is the part most accounts under-invest in: how fast you reply, whether you comment anywhere other than your own posts, and whether what people ask you decides what you post next. Ads readiness is the question of whether you could put money behind any of it tomorrow: tracking, a bank of proven creative and one clear offer.
The scoring is deliberately plain. Twelve questions, three in each category, and every question has four concrete options rather than an agree-to-disagree scale, because "within 24 hours most of the time" is something you can answer and "somewhat agree" is not. The option you pick is the score it carries, from 0 for the weakest answer to 3 for the strongest, so a category is worth 9 points and the whole audit is worth 36. That raw total is rescaled to a percentage out of 100 for the headline, and every question counts the same: there is no hidden weighting pushing you towards a conclusion.
Four bands sit on that 0 to 100 scale, and each one changes what the sensible next step is rather than just how the number feels. Below 41 the foundations are missing and two basic fixes beat any tactic. Between 41 and 60 the habit exists but the system does not. Between 61 and 80 most of it works and the remaining gains are in details you have been putting off. Above 80 the constraint stops being effort and becomes leverage. The plan you get is written for the band the whole audit landed in, which is on purpose: four disconnected verdicts is how an audit turns into a to-do list nobody starts, and one coherent set of next steps is how it turns into a month of work.
Score your account
0 of 12 answered
Twelve questions, three in each of four areas. Answer for the way the last month actually went rather than the way you intend the next one to go, and nothing is sent anywhere.
Profile
Cadence
Engagement
Ads readiness
Answer all 12 questions to see your score.
The whole rubric, every question with all four options and the four scoring bands, is printed further down this page, so you can read exactly how it is scored before answering anything.
The full rubric: 12 questions, 4 categories
Every question and every option, written out. Nothing here is hidden until you answer: reading the rubric first is a reasonable way to use this page, and it is also the fastest way to see what a strong account looks like on each of the twelve points. The options are ordered from weakest to strongest and the position you pick is the score it carries, from 0 to 3.
Profile
3 questions, 9 pointsWhat a stranger sees in the two seconds after they tap your name. Everything the rest of the account does ends here, so a profile that does not explain who you help wastes every visit a good post earns. These three questions are also the ones accounts overestimate themselves on most, because your own bio is obvious to you and to nobody else.
1. Can a stranger tell what you do and who it is for from your bio alone?
- 0No, my bio is just my name
- 1It names my field but not who I help
- 2Yes, it says what I do and who it is for
- 3Yes, and it also says what to do next
2. Where does the link in your profile send people?
- 0I do not have a link
- 1My homepage, with no specific next step
- 2A link page with several options
- 3One page built for the single action I want most
3. Do your profile photo, name and first row of posts look like one brand?
- 0No, they were all made at different times
- 1The photo and name match, the grid does not
- 2Mostly consistent, with a few outliers
- 3Yes, consistent across all three on purpose
Cadence
3 questions, 9 pointsThe supply side. How often you publish, how far ahead it is planned, and how many formats you actually rotate. Volume is not the point on its own, but nothing else in this audit can compensate for a feed that goes quiet for three weeks, and planning horizon is the question that predicts whether the volume survives a busy month.
4. How many times did you post in an average week over the last month?
- 0Less than once
- 1One or two times
- 2Three or four times
- 3Five or more times
5. How far ahead is your content planned?
- 0I decide on the day, if at all
- 1A day or two ahead
- 2About a week ahead
- 3Two weeks or more, already scheduled
6. How many different formats do you publish in a typical month?
- 0One format only
- 1Two formats, unevenly
- 2Three formats on a rough rotation
- 3Three or more on a deliberate rotation
Engagement
3 questions, 9 pointsThe part most accounts under-invest in, and the fastest to move. Replies, outbound comments in your niche, and whether what people ask you decides what you publish next. Conversation reaches further than posting volume does, and the feedback loop is the difference between guessing at topics and being told them.
7. How quickly do you reply to comments and direct messages?
- 0I rarely reply at all
- 1Within a few days, when I remember
- 2Within 24 hours most of the time
- 3Within a couple of hours, every time
8. Do you comment on other accounts in your niche?
- 0Never
- 1Occasionally, when something catches my eye
- 2A few times a week
- 3Daily, on a short list of accounts I track
9. Do comments and messages decide what you post next?
- 0No, I post whatever I feel like
- 1Sometimes, if the same question keeps coming up
- 2Yes, I keep a running list of what people ask
- 3Yes, and most posts start from a real question
Ads readiness
3 questions, 9 pointsWhether you could put money behind any of this tomorrow without wasting it. Tracking, a bank of creative that already worked organically, and one clear offer to send paid traffic at. It is scored even if you never intend to run ads, because these three things are what turn organic effort into something you can measure at all.
10. Can you tell which posts or ads led to a sale or a sign up?
- 0No, I have no tracking at all
- 1I can guess from the timing
- 2I have basic tracking on the main actions
- 3Yes, with tracked links and conversion events
11. How many proven pieces of creative could you put budget behind tomorrow?
- 0None
- 1One, and I am not sure it works
- 2Two or three that did well organically
- 3Five or more, already tested and ready
12. Is there one clear offer you would send paid traffic to?
- 0No, I have not defined an offer yet
- 1Several offers, none of them the main one
- 2One main offer, but the page needs work
- 3One main offer with a page built for it
How the score is calculated
3 questions in each of 4 categories makes 12 answers. Each one scores 0 to 3, so a category is worth 9 points and the whole audit is worth 36. That raw total is rescaled to a percentage for the headline, which is why 18 out of 36 shows as 50 out of 100. Every question carries the same weight. That is deliberate: any weighting scheme would be an opinion about your business dressed up as arithmetic, and an even one keeps the result readable as a map of where to spend the next month rather than a grade.
| Band | Score | What it means |
|---|---|---|
| Critical | 0 to 40 | The foundations are not in place yet. Fixing two or three basics here will move more than any posting trick will. |
| Developing | 41 to 60 | You have the habit but not the system. The next level comes from consistency and measurement, not from working harder. |
| Solid | 61 to 80 | Most of it is working. The remaining gains are in the details you have been putting off rather than in anything new. |
| Advanced | 81 to 100 | You are ahead of most accounts your size. Protect what already works and spend your time on leverage instead of maintenance. |
The bands tile the scale with no gap and no overlap, so every possible total lands in exactly one of them. Two accounts on the same total can still need completely different work, which is why the score on its own is the least interesting part of the result: a 60 built from four mediocre categories is a different problem from a 60 built from three strong ones and a broken fourth, and only the second has an obvious place to start.
Act on the weakest category first
The four areas do not add up, they multiply. Reach earned by a strong feed is spent at the profile, the profile only gets visits if something published recently, engagement decides how far any of it travels, and ads readiness decides whether you can prove any of it happened. A weak link caps everything downstream of it, which is why moving a category from 2 to 5 returns more than polishing one that is already at 8.
In practice that means one month of work on one area rather than four half-hearted improvements. If profile is weakest, rewrite the bio and repoint the link before you touch the posting schedule. If cadence is weakest, batch and schedule a fortnight in one sitting rather than promising yourself a better week. If engagement is weakest, the fix is a timer twice a day rather than a strategy. If ads readiness is weakest, install the tracking and pick one offer before spending anything at all, because paid traffic without either one buys a number nobody can interpret.
Score it again in 90 days and keep the first result. The absolute number matters far less than the direction, and a category that refuses to move across two audits is usually telling you it needs a different person or a different process rather than more effort from the same one.
Where this rubric comes from
The audit is a structured self-assessment, not a measurement of your account. Questions, weights and advice are editorial, distilled from public social media best practice and last reviewed 2026-08-06. Every question counts the same, so treat the score as a map of where to spend your next month rather than a grade.
There is no handle field, no follower count, no login and no connection to any network, so nothing on this page is measured from your accounts or from any private dataset. The questions, the option wording, the bands and the advice are editorial, and the emailed action plan is selected from the same advice table by the same band, so the version in your inbox can never disagree with the one on your screen.
How to get an honest score out of it
- Answer as your account looked over the last month, not as you intend it to look. An audit scored on intentions returns a plan for an account you do not have yet, and the questions are written to be answerable from memory precisely so nobody is tempted to check first and round up.
- Fix the weakest category before you improve the strongest one. Going from 8 to 9 in an area that already works changes almost nothing, and going from 2 to 5 in the one holding everything back changes the output of all four.
- Read the profile questions with a stranger in mind. Everything in your bio is obvious to you and to the people who already follow you, which is exactly why those three questions are the ones most accounts overestimate themselves on.
- Treat a low ads readiness score as a stop sign rather than a gap to fill with budget. Without tracking and one clear offer, paid traffic buys you a number you cannot interpret, and the cheapest month you will ever spend is the one before you start.
- Score it again in 90 days and keep the first result. The absolute number matters far less than the direction, and the categories that refuse to move are telling you something that a single audit cannot.
- Take the audit for one account at a time. Averaging three networks into one set of answers produces a score that describes none of them, and the weakest category is usually different on each.
Frequently asked questions
What is a social media audit?
A structured review of how an account is run, scored the same way every time so the result can be compared against itself later. It is not a look at your analytics and it is not a competitor comparison. This one asks twelve questions across profile, cadence, engagement and ads readiness, converts your answers into a score out of 100, and tells you which of the four areas is holding back the other three. The value is in the ranking rather than the number: knowing where you are weakest decides what the next month is for.
How is the score calculated?
Every question has four options, ordered from weakest to strongest, and the option you pick carries a score from 0 to 3. Three questions per category makes a category worth 9 points, and four categories make a raw total of 36. That raw total is rescaled to a percentage, so 18 out of 36 shows as 50 out of 100. Every question is weighted identically, which is a deliberate choice: any weighting scheme would be an opinion about your business dressed up as arithmetic, and an even one keeps the score readable as a map rather than a verdict.
What do the four bands mean?
Critical, 0 to 40, means the foundations are not in place and fixing two or three basics will move more than any posting trick. Developing, 41 to 60, means the habit exists but the system does not, and the next level comes from consistency and measurement rather than working harder. Solid, 61 to 80, means most of it is working and the remaining gains are in the details you have been putting off. Advanced, 81 to 100, means you are ahead of most accounts your size and your time is better spent on leverage than on maintenance.
What should I do with my weakest category?
Work on it first, and only it, for a month. The four areas are not independent: a strong feed pointed at a profile nobody understands loses the visit, and a perfect profile behind a feed that posted twice last quarter never gets the visit at all. Because the categories multiply rather than add, the return on lifting your worst score from 2 to 5 is larger than anything you can do to the score that is already at 8. The emailed plan gives you one concrete step per category, all four written for the band you landed in.
Do you look at my actual account?
No. There is no handle field, no follower count, no login and no connection to any network. The audit scores only what you tell it, which is why the questions are written to be answerable honestly in a few seconds from memory. That also means the result is exactly as useful as your answers are candid: scoring yourself generously produces a flattering number and a plan for somebody else. The questions, the options and the bands are all printed on this page, so you can read the entire rubric before answering anything.
Do I get the full action plan?
Yes, by email. Your total score, your band, its verdict and your weakest category are free on the page with no address at all, and the complete rubric with all twelve questions and every option is printed below either way. The four step action plan, one concrete next step for each category written for the band you scored in, plus your per-category breakdown out of 9, unlocks when you ask us to send it. It comes from exactly the same rubric you can read on this page.
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