Why does Agorapulse cost more as my team grows?

Because every user is a paid seat, from $79 per user per month billed yearly on Standard. Postify plans include a fixed number of users, from 1 on Hobby to 12 on Agency, and extra seats can be added from Starter up.

Is X included in Agorapulse?

No. X needs an add-on: X Lite at $29 per X profile per month for publishing, or X Plus at $69 for publishing, inbox and reports. Postify includes X publishing and analytics on every plan, and from Plus its inbox shows X replies and mentions, though not X DMs.

Does Postify have saved replies or inbox assignment?

No. Postify's inbox (Plus and above) has automations, but no saved replies, assignment, labels or bulk actions. If your team splits conversations between people, Agorapulse handles that better.

Can I send white-label reports from Postify?

Only on the Agency plan. Agorapulse includes white-label report exports on every plan, so for client reporting on a small budget it has the edge.

Do both connect to ChatGPT and Claude?

Yes. Agorapulse offers a self-hosted MCP integration for ChatGPT, Claude and Copilot Studio, currently in beta. Postify runs an MCP server on every plan that works with Claude, ChatGPT and custom agents.

Comparison

Agorapulse vs Postify: inbox depth versus plan pricing

Agorapulse is an inbox and reporting tool that also publishes, priced per user from $79 per month billed yearly. Postify is a publishing tool priced per plan, with users included up to a cap and an inbox on Plus and above. Team size and how much of your day goes to replying decide this one.

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Last updated: 2026-10-21

TL;DR: Choose Agorapulse if moderation and reporting are your daily work and the per-user cost fits your budget. Choose Postify if publishing is the main job, X matters to you, or paying for every extra seat is hard to justify.

Pricing and features checked on October 21, 2026

Dimension	Agorapulse	Postify
Entry price	Standard: $79 (79 EUR) per user per month billed yearly, $99 (99 EUR) monthly; 10 social profiles	Hobby: €9.99 per month, or €8.33 per month billed yearly, for the plan; 1 brand profile, 1 user, 15 posts per month
Largest self-serve plan	Advanced: $149 per user per month billed yearly, $199 monthly; Custom plan on request	Agency: €199.94 per month for 15 brand profiles and 12 users
How price grows	Per user; extra profiles $10 each per month on yearly billing, $15 on monthly	Per plan with a user cap (1 to 12); extra users and profiles can be bought from Starter up
X (Twitter)	Only through add-ons: X Lite $29 per X profile per month (publishing), X Plus $69 (publishing, inbox, reports)	Included on every plan for publishing and analytics; not covered by the inbox
Free option	Free Archie plan since July 6, 2026: AI-created posts only, for Facebook, Instagram, LinkedIn and YouTube; 30 days of free access to paid features, no card	None: paid plans only, card required at checkout
Inbox	Every plan, with moderation rules; saved replies, labels and bulk actions on Advanced; AI reply suggestions on Custom	Plus and above: comments on Facebook, Instagram, Threads, LinkedIn and YouTube, DMs on Facebook, Instagram and Plative, comment-to-DM automations; no saved replies, assignment or labels
Approvals	Simple approvals from Professional, bulk approve on Advanced, multi-step approvals on Custom	Per-post client Accept or Reject link on Pro and Agency; no internal multi-step approvals
Reporting	White-label report exports and a competitor report (1 competitor) on every plan; ads and ROI reports and 6 competitors on Advanced; PDF and CSV export	PDF and scheduled email reports on every plan; white-label reports on Agency; YouTube competitor benchmarks from Starter; no CSV export
Networks	Facebook, Instagram, LinkedIn pages and profiles, TikTok, YouTube, Threads, Pinterest, Google Business Profile, Bluesky; X via add-on	Instagram, Facebook, Threads, LinkedIn, X, TikTok, YouTube and Pinterest, plus Plative (Postify's own network); no Bluesky or Google Business Profile
LinkedIn formats	Posts, documents and polls	Text, images, multi-image posts and video; no documents or polls
Link in bio	PulseLink from Professional ($119 per user per month billed yearly)	Postify Link on every plan, with view and click analytics
AI and API	AI writing assistant, alt text and brand voice on all plans; MCP (beta) for ChatGPT, Claude and Copilot Studio; reports API on Custom	No built-in AI writer; MCP server on every plan for your own assistant; no public API

Postify or Agorapulse: which one fits you

Choose Agorapulse if

You answer a high volume of comments and DMs: the inbox comes with every plan, and Advanced adds saved replies, labels and bulk inbox actions.
You report to clients or managers: white-label report exports come with every plan, and Advanced adds ads and ROI reports and raises competitor benchmarking from 1 to 6 profiles.
You moderate comments on your ads, or want inbox actions to go through an approval rule.
You publish LinkedIn documents and polls, or post to Bluesky and Google Business Profile.
You want a long evaluation: Agorapulse gives 30 days of free access to Advanced features without a card.

Choose Postify if

Your team is growing and per-user pricing adds up: Postify plans include a set number of users (up to 12 on Agency) instead of charging every seat from $79 per user per month billed yearly.
You publish to X and do not want an add-on of $29 or $69 per X profile per month.
You need comment-to-DM automations on Instagram and Facebook more than deep moderation tools (Plus and above).
You want a link-in-bio page on the entry plan; Agorapulse includes PulseLink from Professional.
Your team needs an interface language beyond English, French, Spanish and German: Postify has 39.

Worth knowing about Agorapulse: Agorapulse is at its best in the inbox. Moderation rules, saved replies, ad comment moderation and approval rules on inbox actions make it a strong fit for teams that answer a lot of people every day, and Postify does not match that depth.

What a team actually pays

Agorapulse charges per user. Standard is $79, Professional $119 and Advanced $149 per user per month on yearly billing, and the euro prices use the same numbers. Each plan includes 10 social profiles; more cost $10 per profile per month on yearly billing.

X is not part of any plan. You add X Lite at $29 or X Plus at $69 per X profile per month, depending on whether you also need the X inbox and reports.

Postify charges per plan, in euros. Hobby is €9.99 per month for 1 brand profile, 1 user and 15 posts per month, with no inbox. Higher plans add profiles, users and features up to Agency at €199.94 per month for 15 profiles and 12 users, and X is included throughout.

The inbox: Agorapulse's real advantage

Agorapulse includes its inbox on every plan, with automated moderation rules. Professional adds moderation of comments on ads, and Advanced adds saved replies, labels and bulk inbox actions. Since September 10, 2026, inbox actions can also go through an approval rule.

Postify's inbox starts on Plus. It covers comments on Facebook, Instagram, Threads, LinkedIn and YouTube and DMs on Facebook and Instagram, with automations for comment-to-DM, keyword replies, comment auto-replies and welcome messages.

There is no TikTok or Pinterest inbox in Postify, X is limited to replies and mentions with no DMs, and there are no saved replies, assignment or labels. Teams with heavy community management will find Agorapulse more complete.

Reporting and analytics

Every Agorapulse plan can export white-label reports with your logo and colors and benchmark 1 competitor on Facebook or Instagram. Advanced adds ads and ROI reports, 6 competitor slots and Report Studio, a custom report canvas. Data is kept for 6, 12 or 24 months depending on the plan.

Postify includes post and profile insights on every network, PDF reports and scheduled email reports on all plans. History runs from 90 days on Hobby and Starter to 732 days on Agency, and white-label reports are Agency only.

Both cover Threads: Agorapulse includes Threads in its audience and post reports, and Postify reads Threads views and audience demographics.

Publishing coverage

Agorapulse publishes to Bluesky and Google Business Profile (image posts only), and on LinkedIn it supports documents and polls. It does not publish Facebook carousels or unlisted YouTube videos, and Instagram Stories with stickers or effects go through a mobile notification.

Postify publishes Instagram and Facebook Stories through the API with no notification step, and posts first comments for you from Plus. It does not support LinkedIn documents or polls, Facebook albums, Bluesky or Google Business Profile, and YouTube uploads are capped at 180 seconds.

AI and automation

Agorapulse includes an AI writing assistant, an alt text generator and brand voice on all plans. Its MCP integration for ChatGPT, Claude and Copilot Studio is in beta on all current plans, and a reports API is available on Custom.

Postify has no built-in AI writer. Its MCP server is on every plan, so Claude, ChatGPT or a custom agent can create, schedule and analyze posts and, on Plus and above, work in the inbox. Neither tool offers a general publishing API on its standard plans.

Migration checklist

Export your posts to CSV before you cancel. The export covers publishing data only, not analytics or inbox history, and is available on per-user plans. The Month view of the calendar can also be exported.
Export the reports you need as PDF or CSV. The post export leaves out conversations and moderation history.
Check who can cancel: only the organization Owner can end an Agorapulse subscription, and access runs to the end of the billing cycle.
Watch the refund rules: monthly payments are non-refundable, annual renewals can get a partial refund only if you ask within 30 days, and Custom plans need 60 days notice before renewal.
Rebuild scheduled posts in Postify by hand, since there is no import. Plan for manual moderation: Postify automations reply and send DMs, but they do not hide, label or assign messages.
Reconnect each profile in Postify, including X, and publish one test post per network before the Agorapulse cycle ends.

Frequently asked questions

Why does Agorapulse cost more as my team grows?: Because every user is a paid seat, from $79 per user per month billed yearly on Standard. Postify plans include a fixed number of users, from 1 on Hobby to 12 on Agency, and extra seats can be added from Starter up.
Is X included in Agorapulse?: No. X needs an add-on: X Lite at $29 per X profile per month for publishing, or X Plus at $69 for publishing, inbox and reports. Postify includes X publishing and analytics on every plan, and from Plus its inbox shows X replies and mentions, though not X DMs.
Does Postify have saved replies or inbox assignment?: No. Postify's inbox (Plus and above) has automations, but no saved replies, assignment, labels or bulk actions. If your team splits conversations between people, Agorapulse handles that better.
Can I send white-label reports from Postify?: Only on the Agency plan. Agorapulse includes white-label report exports on every plan, so for client reporting on a small budget it has the edge.
Do both connect to ChatGPT and Claude?: Yes. Agorapulse offers a self-hosted MCP integration for ChatGPT, Claude and Copilot Studio, currently in beta. Postify runs an MCP server on every plan that works with Claude, ChatGPT and custom agents.

Related scheduling guides

See step-by-step help for each network in our how-to-post hub, starting with Instagram, Facebook, and YouTube. Browse all comparisons.

More comparisons

All Postify comparisons

Sources

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