Free tool
Engagement Rate Calculator
Work out your engagement rate in one step, then see where it lands against accounts your size: about 2.9% is the middle of the pack on Instagram at 1K to 10K followers, and 8.4% on TikTok.
Last updated: 2026-07-31
An engagement rate on its own tells you almost nothing. A 2% rate is quietly excellent on Facebook, ordinary on Instagram and poor on TikTok, and the same number means something different again at 800 followers than it does at 800,000.
That is what this calculator adds. It runs the standard formula, (likes + comments) divided by followers times 100, and then puts your result next to the benchmark spread for your network and your follower band, so the number arrives with the context it needs.
The benchmarks are industry estimates aggregated from public studies, not measured data from your account. They are here to answer one question honestly: is this rate normal for an account like mine, or is something worth changing?
Not sure what your averages are? Open your last 10 posts, add up the likes and the comments, and divide each total by 10. Skip anything you boosted with ads, paid reach makes the number look better than the account is.
(likes + comments) / followers x 100
Enter your follower count and your average likes or comments to see your rate.
Every benchmark this page uses is printed further down, so you can read the numbers without entering anything at all.
How engagement rate is calculated
This calculator uses the engagement rate by followers formula, the one almost every public benchmark study reports, which is what makes the comparison below meaningful.
engagement rate = (average likes + average comments) / followers x 100
What counts as engagement
Likes and comments only. Saves, shares, clicks and views all matter for reach, but no two networks report them the same way, so folding them in makes your number impossible to compare against anyone else. Keep them as a separate note.
Why averages, not one post
One post is noise. Take your last 10 to 12 organic posts, add up the likes and the comments, divide each total by the number of posts, and use those two averages. Leave out anything you put ad spend behind: paid reach inflates the top of the formula without touching the bottom.
Followers, not reach
Rate by reach flatters you on a good week and punishes you on a viral one, and only you can see the input. Rate by followers uses a number anyone can verify, which is why it is the version benchmarks are published in.
Worked example
An account with 8,000 followers, averaging 210 likes and 18 comments, gets (210 + 18) / 8,000 x 100 = 2.85%. On Instagram that lands right on the 2.9% median for that band.
Median engagement rate by network and follower count
The same account rarely scores the same on two networks. TikTok runs several times higher than Facebook or X at every size, so a rate is only meaningful next to the right column.
| Network | Under 1K | 1K to 10K | 10K to 50K | 50K to 200K | 200K to 1M | 1M+ |
|---|---|---|---|---|---|---|
| 4.60% | 2.90% | 1.90% | 1.35% | 1.02% | 0.72% | |
| TikTok | 10.20% | 8.40% | 7.30% | 6.40% | 5.50% | 4.60% |
| 1.30% | 0.80% | 0.52% | 0.34% | 0.22% | 0.14% | |
| X (Twitter) | 0.85% | 0.52% | 0.33% | 0.21% | 0.14% | 0.09% |
| 3.20% | 2.30% | 1.60% | 1.10% | 0.78% | 0.52% | |
| YouTube | 4.10% | 2.85% | 2.05% | 1.48% | 1.05% | 0.70% |
Benchmarks are estimates aggregated from public industry studies, last reviewed July 2026. Your niche and content mix can shift these numbers.
How to raise an engagement rate that has stalled
- Compare within your band before anything else. Median engagement drops at every size step on all six networks here, so a 1M account at 0.72% on Instagram is doing exactly as well as a 5K account at 2.9%.
- Recalculate monthly, not after every post. One strong post can double a weekly average and tell you nothing you can repeat.
- Leave boosted posts out of the average. Paid reach adds likes to the top of the formula without adding followers to the bottom, which flatters the rate and hides what organic is really doing.
- A falling rate during fast follower growth is normal arithmetic, not a failure. New followers join the denominator immediately and take weeks to start engaging.
- Audit the follower count itself once a year. Followers bought or won in a giveaway never engage, and they sit in the denominator forever.
Frequently asked questions
What is a good engagement rate on social media?
It depends entirely on the network and your size. Among accounts with 1K to 10K followers, the middle of the pack is roughly 8.4% on TikTok, 2.9% on Instagram, 2.85% on YouTube, 2.3% on LinkedIn, 0.8% on Facebook and 0.52% on X. Beating the median for your own band is the target that means something.
How do I calculate engagement rate?
Add your average likes and average comments across your last 10 to 12 organic posts, divide by your follower count, and multiply by 100. For an account with 8,000 followers averaging 210 likes and 18 comments: (210 + 18) / 8,000 x 100 = 2.85%.
Does reach or followers matter more?
Both are useful, for different jobs. Engagement by reach tells you how compelling a post was to the people who saw it, and it is the better diagnostic for a single post. Engagement by followers tells you how healthy the audience is overall, and it is the only version anyone else can verify, which is why published benchmarks use it. Track reach privately, report followers publicly.
Why is my engagement rate falling as I grow?
Because the denominator grows faster than attention does. Every network here falls at each step up in size: between the under 1K band and the 10K to 50K band the median at least halves on five of the six, and TikTok, the gentlest of them, still slides from about 10.2% to 7.3%. A rate that slips while your follower count climbs is usually a sign of growth, not decline.
Do saves, shares and views count toward engagement rate?
Not in this formula. They matter enormously for distribution, but every network reports them differently and some do not report them at all, so including them would make your rate impossible to compare with anyone else. Track them alongside your rate rather than inside it.
Is this engagement rate calculator free?
Yes. The calculation runs in your browser and nothing is sent anywhere. If you want the full percentile breakdown emailed to you, you can enter an address, but the benchmark tables on this page are free to read either way.
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