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SocialPilot vs Postify: agency toolkit or publishing focus

SocialPilot is built for agencies that schedule a lot for clients: queues, CSV bulk upload, client approval and white-label reports, with plans sized by social accounts. Postify is a publishing tool that includes analytics on every plan, a link-in-bio page and inbox automations from Plus. Which fits depends on how much client machinery you need.

Choose your planSee plans and pricing

Last updated: 2026-10-07

TL;DR: Choose SocialPilot for client approval, white label and bulk scheduling at a mid-market price. Choose Postify if you want analytics and a link-in-bio page from the first plan, or comment-to-DM automations.

Pricing and features checked on October 7, 2026

DimensionSocialPilotPostify
Entry priceEssentials: $25.50 (24.65 EUR) per month billed yearly, $30 (29 EUR) monthly; 7 social accounts, 1 userHobby: €9.99 a month in euros (€8.33 a month on yearly billing); 15 posts per month for 1 brand profile and 1 user
Largest self-serve planUltimate: $170 (161.50 EUR) per month billed yearly, $200 (190 EUR) monthly; 50 accounts, unlimited usersAgency: €199.94 per month; 15 brand profiles, 12 users
Entry plan gapsEssentials has no analytics, inbox, approvals or bulk uploadHobby has no inbox, first comments or best-time data; analytics included
Free optionNo free plan; 14 days free without a cardNo free plan; card required at checkout
NetworksFacebook, Instagram, LinkedIn, X, Threads, TikTok, Pinterest, YouTube, Google Business Profile, BlueskyInstagram, Facebook, Threads, LinkedIn, X, TikTok, YouTube and Pinterest, and Plative, the Postify network; neither Bluesky nor Google Business Profile
Scheduling toolsQueues, repeat posts and first comment on every plan; CSV bulk upload of up to 500 posts from PremiumCalendar, drafts, per-network captions; first comments from Plus; one post to many profiles on Pro and Agency; no queues, repeat posts or CSV import
InboxFrom Standard: comments, messages, Story replies and inbox automationFrom Plus: comments on Facebook, Instagram, Threads, LinkedIn and YouTube, DMs on Facebook, Instagram and Plative, comment-to-DM automations
Approvals and clientsManager and content approval from Standard; client approval, client management and unlimited client seats from PremiumPer-post client Accept or Reject link on Pro and Agency; no internal approval chain
Reports and white labelAnalytics from Standard; custom, competitor and white-label reports from Premium; advanced white label on UltimateAnalytics on every plan with PDF and scheduled email reports; white-label reports on Agency
Link in bioNot listedPostify Link on every plan
AI, MCP and APIAI credits on every plan (500 to unlimited); MCP server on all paid plans; API on Enterprise onlyNo built-in AI writer; MCP server on every plan; no public API
RefundsNo refunds on annual plans; plans can be pausedPlan stays active to the end of the paid period; partial periods are not refunded unless the law requires it

Postify or SocialPilot: which one fits you

Choose SocialPilot if

  • You run an agency and need client management, client approval and unlimited client seats, all included in Premium at $85 per month billed yearly.
  • You want white label without an enterprise contract: white-label reports on Premium, advanced white label on Ultimate.
  • You schedule in bulk: queues and repeat posts on every plan, and CSV upload of up to 500 posts at once from Premium.
  • You post to Bluesky or Google Business Profile, or publish LinkedIn document posts.
  • You want local-currency prices: SocialPilot's pricing file lists USD, EUR, GBP, AUD and INR.

Choose Postify if

  • You want analytics on the cheapest plan: SocialPilot Essentials has none, while every Postify plan includes post and profile insights.
  • You want a link-in-bio page with click analytics, which SocialPilot does not list.
  • You want comment-to-DM automations on Instagram and Facebook and an inbox that covers Threads, LinkedIn and YouTube comments (Plus and above).
  • You want every post published through the platform API, with no mobile reminder option on any network.
  • Your team works in one of the 39 languages the Postify app is translated into.

Worth knowing about SocialPilot: SocialPilot puts agency tooling into a mid-priced plan. Client approval, unlimited client seats and white-label reports all arrive together on Premium, so agencies that bill clients for reporting get a lot for the money.

Plans sized by accounts versus brands

SocialPilot sizes plans by social accounts and users: 7 accounts and 1 user on Essentials, 15 and 3 on Standard, 25 and 6 on Premium, 50 and unlimited users on Ultimate. Extra accounts cost $4 per month and extra users $5.

Postify sizes plans by brand profiles, each holding one account per network. Hobby costs €9.99 per month for 1 brand profile, 1 user and 15 posts per month. Plus covers 3 profiles and 3 users, Pro 6 and 6, and Agency at €199.94 per month covers 15 profiles and 12 users.

If you manage a few brands with accounts on most networks, Postify's per-brand model can fit well. If you manage many single-network clients, SocialPilot's per-account model is easier to size.

What the entry plans leave out

SocialPilot Essentials, from $25.50 per month billed yearly, schedules to 7 accounts for 1 user but includes no analytics, no inbox, no approvals and no bulk upload. Analytics and the inbox start on Standard at $42.50 per month billed yearly.

Postify Hobby includes post and profile analytics and Postify Link, but no inbox, no first comments and no best-time data, and it is capped at 15 posts per month. The inbox and first comments start on Plus.

So both entry plans are stripped down, in different places. Pick based on whether you need analytics or volume first.

Agency features: SocialPilot's strongest area

Standard adds manager and content approval. Premium, at $85 per month billed yearly, adds client management, client approval, unlimited client seats, and custom, competitor and white-label reports. Ultimate adds advanced white label, enforced 2FA and migration assistance.

Postify offers a per-post client link on Pro and Agency, where the client can Accept or Reject a post, and white-label reports only on Agency. There are no competitor reports and no white-label app.

For agencies whose clients expect branded reports and a formal approval step, SocialPilot covers more at a lower plan level.

Scheduling and publishing

SocialPilot includes queues, repeat posts and first comments on every plan, and CSV bulk upload of up to 500 posts from Premium. It publishes LinkedIn document posts, and it reaches Bluesky and Google Business Profile. For TikTok it offers direct publishing and a mobile reminder option.

Postify has no queues, repeat posts or CSV import. It publishes through each platform's API with no reminder fallback, including Instagram and Facebook Stories, and it posts first comments on Instagram, Facebook, LinkedIn, YouTube and X from Plus.

Postify also has hard caps to know about: YouTube videos up to 180 seconds and Facebook videos up to 90 seconds, and no LinkedIn documents or polls.

AI, MCP and API

SocialPilot includes AI writing credits on every plan, from 500 on Essentials to unlimited on Ultimate, an MCP server on all paid plans for creating and scheduling posts, and an AI Scheduler GPT for ChatGPT. API access is Enterprise only, on request.

Postify has no built-in AI writer. Its MCP server is on every plan and covers posts, insights, media, Postify Link and the inbox (Plus and above), so your own assistant can do more than schedule. Postify has no public API at all.

Migration checklist

  1. Plan to rebuild your schedule by hand. We could not find a documented export of scheduled posts in SocialPilot's public pages, and Postify has no import.
  2. Turn queues and repeat posts into dated posts in the Postify calendar. Postify has no recurring posts or time-slot queues, only a next-free-slot button.
  3. Download the white-label, custom and competitor reports you send to clients before your access ends.
  4. Time the switch to your renewal date: SocialPilot does not refund annual plans. If you are unsure, pause the plan instead of cancelling.
  5. Map accounts to Postify brand profiles. A profile holds one account per network, so three brands with up to one account per network each fit Plus (3 profiles), and six brands need Pro. Two Instagram accounts for one brand means two profiles.
  6. Send each client a profile client link so they can connect their own accounts without sharing passwords, then publish one test post per network.

Frequently asked questions

Does SocialPilot include analytics on every plan?
No. Essentials has no analytics; it starts on Standard at $42.50 per month billed yearly. Every Postify plan includes analytics, with history from 90 days on Hobby and Starter up to 732 days on Agency.
Does Postify have bulk scheduling like SocialPilot?
Partly. On Pro and Agency, Postify can send one post to many profiles with caption variants and staggered times. It has no CSV upload, while SocialPilot imports up to 500 posts from a CSV on Premium and above.
Which one is better for agencies?
For agencies that sell branded reporting and formal client approval, SocialPilot: Premium includes both at $85 per month billed yearly. Postify suits agencies that mainly need publishing, inbox automations and a link-in-bio page per client brand.
Does SocialPilot have a link-in-bio page?
It is not listed on SocialPilot's plans or in its pricing file. Postify includes Postify Link on every plan, with view and click analytics per link.
Can I pay SocialPilot in euros?
SocialPilot's pricing file lists EUR prices, such as 24.65 EUR per month for Essentials billed yearly, while the FAQ on its plans page says you pay in US dollars. Check at checkout. Postify bills in euros.

Related scheduling guides

See step-by-step help for each network in our how-to-post hub, starting with Instagram, Facebook, and YouTube. Browse all comparisons.

Sources

  1. https://www.socialpilot.co/plans
  2. https://www.socialpilot.co/socialpilot-pricing.md
  3. https://www.socialpilot.co/terms
  4. https://www.socialpilot.co/features/bulk-scheduling-mass-planner
  5. https://www.socialpilot.co/tiktok-scheduler
  6. https://www.socialpilot.co/instagram-scheduler
  7. https://www.socialpilot.co/linkedin-scheduler
  8. https://www.socialpilot.co/about-us

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