Planoly vs Postify: an Instagram grid planner against a multi-network scheduler

Postify or Planoly: which one fits you

Worth knowing about Planoly: Planoly built its name on the Instagram grid, and since acquiring Snipfeed it also runs a Creator Store for digital products and merch from the link in bio. For a creator whose business is Instagram plus product sales, that pairing is hard to replace with a general scheduler.

Social Sets and profiles: how each tool is organized

Planoly counts Social Sets: up to one account each on Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads and TikTok. Starter covers one Social Set and one user, Growth two of each, and Pro six of each. The visual grid is at the center of the product.

Postify counts profiles, one per brand, each holding one account per network. Hobby and Starter cover one profile, Plus three, Pro six and Agency fifteen. Postify is built around a calendar, with a feed grid preview for Instagram, TikTok and Plative.

Per brand, the two are sized in a similar way. The differences show up in what each tool does once you are inside.

Publishing: X reminders and music-library posts

Planoly auto-posts to Instagram, TikTok, LinkedIn, Facebook, Pinterest, YouTube and Threads. X works differently: you plan the post in Planoly and it reaches you as a reminder to publish yourself. Instagram posts that use Instagram's music library are also sent as push reminders, and Stories auto-post only for Business accounts.

Postify publishes directly on every network it supports, X included, and has no reminder flow. On X it can also publish multi-post threads. Instagram and Facebook Stories go out directly.

Postify's limits are on video length: YouTube uploads are capped at 180 seconds and Facebook videos at 90 seconds, so long-form YouTube is not possible.

Link in bio: a store against a link page

This is Planoly's clearest lead. Every paid plan includes a link-in-bio storefront for digital products and merch with zero transaction fees, and Planoly also offers CRM features that came with Snipfeed.

Postify Link is included on every plan and tracks views, unique visitors and clicks per block. It has product blocks with prices, but it is built as a link page, not a store. Removing the "Made with Postify" badge needs Pro or Agency.

Engagement and client sign-off

Planoly includes automated Instagram DMs on all paid plans and a Comment Inbox for the Instagram Planner. No approval feature, public API or white label was found.

Postify's inbox starts at Plus. It collects comments from Facebook, Instagram, Threads, LinkedIn, YouTube and Plative, and DMs from Facebook, Instagram and Plative, with comment-to-DM and keyword automations (3 active on Plus, 10 on Pro, unlimited on Agency). It has no saved replies or assignment.

For client work, Pro and Agency can send a per-post review link. The client accepts or rejects, and the post can wait for that answer before publishing. Clients cannot leave comments, and there is no internal approval chain.

Price and what the entry plan includes

Planoly Starter is $16 per month, or $14 per month billed yearly, in USD, with unlimited uploads for one Social Set and one user. Starter takes no add-ons, so a second user or brand means Growth ($28, or $24 billed yearly) or Pro ($55, or $47 billed yearly).

Postify Hobby is €9.99 per month, or €8.33 per month billed yearly, in euros. It covers one profile and one user with 15 posts per month, and leaves out the inbox, first comments and best-time data. Unlimited posts start at Starter. Because the currencies differ, compare at your own exchange rate.

Neither refunds a plan you stop using: Planoly says it does not provide refunds, and Postify keeps the plan active to the end of the paid period without refunding partial periods unless the law requires it.

Migration checklist

1. Export your Planoly analytics as CSV first (Overview, Audience, Engagement and Post Media) and keep the files as your record of past performance.
2. No export of scheduled posts or the media library was found in Planoly's help center. Save the original images, videos and captions for every upcoming post while you still have access.
3. Planoly does not refund, including annual plans paid upfront, and subscriptions cannot be paused. Plan the switch around your renewal date and cancel before it.
4. Create a Postify profile, connect one account per network and publish one test post to each before you move the whole schedule.
5. If you relied on auto-posted first comments, note that Postify publishes them from Plus upward, and not on TikTok, Pinterest or Threads.
6. Move the link in bio last: build your Postify Link page, then swap the URL in your bio. If you sell through Planoly's storefront, move those products to another shop before you cancel.

Frequently asked questions

Can Planoly auto-post to X?

Not from the planner. Planoly lists X as a reminder channel: you plan the post and get a push notification to publish it yourself. Postify publishes to X directly, including multi-post threads.

Does Postify have a grid planner like Planoly?

Postify has a feed grid preview for Instagram, TikTok and Plative, so you can see scheduled posts in place before they publish. Planoly builds its whole product around the grid, so if grid planning is most of your work, try both before deciding.

Which is better for selling digital products from my bio?

Planoly. Its link-in-bio storefront sells digital products and merch with zero transaction fees on every paid plan. Postify Link is a link page with click analytics, not a store.

Is Planoly cheaper than Postify?

At entry level, Planoly Starter is $16 per month (USD) with unlimited uploads for one Social Set. Postify Hobby is €9.99 per month (EUR) with 15 posts per month on one profile. For high posting volume on one brand, Planoly Starter gives you more. The currencies differ, so convert before comparing.

Do both tools work with Claude or ChatGPT?

Yes. Planoly runs an MCP server for Claude, ChatGPT and Gemini, and Postify runs one that lets your own assistant draft, schedule and analyze posts and work in the inbox (inbox on Plus and above). Planoly does not state which plans include its server; Postify lists MCP access from Hobby.

Related scheduling guides

See step-by-step help for each network in our how-to-post hub, starting with Instagram, Facebook, and YouTube. Browse all comparisons.

Sources

1. https://www.planoly.com/pricing
2. https://www.planoly.com/solutions/auto-post
3. https://help.planoly.com/knowledge/updated-paid-plan-details
4. https://www.planoly.com/terms-of-use
5. https://www.planoly.com/mcp
6. https://www.planoly.com/blog/analyze-web-dashboard
7. https://help.planoly.com/knowledge/cancel-planoly-subscription
8. https://help.planoly.com/knowledge/how-to-plan-and-post-to-x
9. https://www.planoly.com/blog/frequently-asked-questions-on-planoly
10. https://www.capterra.com/p/213003/PLANOLY/reviews/