Free LinkedIn tool
LinkedIn Engagement Rate Calculator
LinkedIn rewards smaller audiences generously: about 3.2% is typical under 1K followers, 2.3% at 1K to 10K, and 1.6% once you pass 10K.
Last updated: 2026-07-31
LinkedIn lands mid-pack in this set, behind TikTok, Instagram and YouTube but comfortably clear of Facebook and X, which is a fair result for a network with no For You feed pushing you to strangers. What LinkedIn has instead is patience: a post stays in circulation for days rather than hours, so engagement keeps accumulating long after the post stopped being new.
Half of accounts under 1K followers sit above roughly 3.2%. At 1K to 10K the median is about 2.3%, at 10K to 50K about 1.6%, and above a million about 0.52%. Personal profiles typically run ahead of company pages at the same size, so a page clearing its band median is doing well.
The long tail also changes how you measure. A post can still be collecting comments a week later, so leave your most recent two or three posts out of the average until they have finished running.
Not sure what your averages are? Open your last 10 posts, add up the likes and the comments, and divide each total by 10. Skip anything you boosted with ads, paid reach makes the number look better than the account is.
(likes + comments) / followers x 100
Enter your follower count and your average likes or comments to see your rate.
Every benchmark this page uses is printed further down, so you can read the numbers without entering anything at all.
How engagement rate is calculated
This calculator uses the engagement rate by followers formula, the one almost every public benchmark study reports, which is what makes the comparison below meaningful.
engagement rate = (average likes + average comments) / followers x 100
What counts as engagement
Likes and comments only. Saves, shares, clicks and views all matter for reach, but no two networks report them the same way, so folding them in makes your number impossible to compare against anyone else. Keep them as a separate note.
Why averages, not one post
One post is noise. Take your last 10 to 12 organic posts, add up the likes and the comments, divide each total by the number of posts, and use those two averages. Leave out anything you put ad spend behind: paid reach inflates the top of the formula without touching the bottom.
Followers, not reach
Rate by reach flatters you on a good week and punishes you on a viral one, and only you can see the input. Rate by followers uses a number anyone can verify, which is why it is the version benchmarks are published in.
Worked example
An account with 8,000 followers, averaging 210 likes and 18 comments, gets (210 + 18) / 8,000 x 100 = 2.85%. On LinkedIn that lands clear of the 2.3% median for that band.
LinkedIn engagement rate benchmarks by follower count
Median engagement rate for LinkedIn accounts in each follower band. The median is the middle of the pack: hit it and you are doing better than half the accounts your size.
| Followers | Median engagement rate | What that means |
|---|---|---|
| Under 1K | 3.20% | The easiest band to score well in: a small audience that actually knows you. |
| 1K to 10K | 2.30% | About 28% lower than the band below it, purely because the audience got bigger. |
| 10K to 50K | 1.60% | About 30% lower than the band below it, purely because the audience got bigger. |
| 50K to 200K | 1.10% | About 31% lower than the band below it, purely because the audience got bigger. |
| 200K to 1M | 0.78% | About 29% lower than the band below it, purely because the audience got bigger. |
| 1M+ | 0.52% | About 33% lower than the band below it, purely because the audience got bigger. |
Benchmarks are estimates aggregated from public industry studies, last reviewed July 2026. Your niche and content mix can shift these numbers.
How to raise your LinkedIn engagement rate
- Answer every comment inside the first two hours. On LinkedIn that window decides how far the post travels, and replies count as engagement in their own right.
- Put the whole idea in the post. Text that sends people to an external link is shown to fewer of your followers than the same argument written out in full.
- Post from people, not only from the page. Employee posts consistently out-engage the company page covering the same news, which is why the two should be measured separately.
- Front-load the first two lines. LinkedIn folds the rest behind a see more link, and the decision to expand is the decision to engage.
- Do not post daily just to post. LinkedIn distribution decays slowly, so posting on top of a post that is still working splits the same audience across both.
Frequently asked questions
What is a good engagement rate on LinkedIn?
Under 1K followers, the median is about 3.2% and the top quartile starts near 6.1%. At 1K to 10K the median is about 2.3%, at 10K to 50K about 1.6%, and above a million about 0.52%. LinkedIn benchmarks run high compared to Facebook or X, so aim at your band rather than at a round number.
How do I calculate my LinkedIn engagement rate?
Average the reactions and the comments across your last 10 to 12 posts, add the two averages, divide by your follower or connection count and multiply by 100. Leave out posts from the last few days, because LinkedIn posts keep collecting engagement for a week or more.
Does reach or followers matter more on LinkedIn?
Impressions are useful for spotting which topics travel beyond your network, since LinkedIn shows strong posts to second-degree connections. Followers is the number to track over time and the one all published benchmarks use, so keep both and report the by-followers version.
Do company pages have lower engagement rates than personal profiles?
Generally yes, at the same audience size. LinkedIn favours posts from people, so a page and a founder posting the same update will usually see the founder outperform. Compare pages against pages when you can, and treat the band medians here as the floor for a profile and a fair target for a page.
Why did my LinkedIn engagement rate drop after posting more often?
Because LinkedIn keeps older posts alive for days. Publishing daily means each new post competes with your own previous one for the same followers, and the totals split rather than add up. Fewer, stronger posts usually raise the rate.
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