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Best Time to Post on Pinterest
Pinterest peaks later than almost anything else: 21:00 is the high point on every weekday, and both Saturday and Sunday score higher across the day than any weekday does.
Last updated: 2026-07-31
Pinterest is planning behaviour, and planning happens late. The evening block runs from 20:00 to 21:00 on weekdays, 21:00 is the high point every weekday, and even 22:00 is still ahead of anything the same day managed before 18:00. Wednesday at 21:00 is the strongest single slot of the week.
The rest of the weekday is remarkably flat. From 10:00 to 17:00 a Tuesday hovers in a narrow band with no real peak, so the middle of the working day is not a bad time so much as an unremarkable one. If you are pinning once a day, the evening is where that pin should go.
Weekends are the exception and the reason Pinterest is worth scheduling around at all. Saturday and Sunday both score higher in total than any weekday, and both add a long late-morning to afternoon window, roughly 11:00 to 14:00, that simply does not exist Monday to Friday. Planning content, the kind people save for later, belongs there.
Pinterest posting heatmap, hour by hour
Every hour of the week scored against every other hour on Pinterest. The strongest single slot is Wednesday at 21:00, the weekday window runs 20:00 to 21:00, and the weekend peaks around 19:00 to 21:00.
| Day | 00:00 | 01:00 | 02:00 | 03:00 | 04:00 | 05:00 | 06:00 | 07:00 | 08:00 | 09:00 | 10:00 | 11:00 | 12:00 | 13:00 | 14:00 | 15:00 | 16:00 | 17:00 | 18:00 | 19:00 | 20:00 | 21:00 | 22:00 | 23:00 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monday | 12 | 8 | 6 | 4 | 4 | 6 | 11 | 18 | 26 | 34 | 40 | 44 | 48 | 48 | 46 | 46 | 50 | 56 | 64 | 74 | 82 | 86 | 76 | 44 |
| Tuesday | 12 | 8 | 6 | 4 | 4 | 6 | 12 | 19 | 28 | 36 | 42 | 46 | 50 | 50 | 48 | 48 | 52 | 58 | 66 | 76 | 84 | 88 | 78 | 45 |
| Wednesday | 13 | 9 | 6 | 5 | 5 | 7 | 12 | 19 | 28 | 36 | 42 | 46 | 50 | 50 | 48 | 48 | 52 | 58 | 66 | 77 | 85 | 89 | 79 | 46 |
| Thursday | 13 | 9 | 6 | 5 | 5 | 7 | 12 | 19 | 27 | 35 | 41 | 45 | 49 | 49 | 47 | 47 | 51 | 57 | 65 | 75 | 83 | 87 | 78 | 46 |
| Friday | 13 | 9 | 7 | 5 | 5 | 7 | 11 | 17 | 25 | 32 | 38 | 42 | 45 | 45 | 44 | 44 | 48 | 53 | 60 | 68 | 74 | 78 | 72 | 46 |
| Saturday | 17 | 12 | 8 | 6 | 5 | 7 | 10 | 16 | 26 | 38 | 50 | 58 | 62 | 62 | 60 | 58 | 58 | 60 | 64 | 70 | 76 | 80 | 72 | 48 |
| Sunday | 16 | 11 | 8 | 5 | 5 | 7 | 11 | 18 | 30 | 42 | 54 | 62 | 66 | 66 | 62 | 60 | 60 | 64 | 70 | 78 | 84 | 84 | 70 | 40 |
Pinterest peaks later than any other network here. The evening planning block runs from 20:00 to 21:00 on weekdays, with 21:00 the high point every weekday and even 22:00 still ahead of anything the same day managed before 18:00.
The rest of the weekday is flat. From 10:00 to 17:00 a Tuesday hovers in a narrow band with no real peak, so the middle of the working day is not a bad time so much as an unremarkable one. If you are pinning once a day, the evening is where that pin should go.
Weekends are the exception and they are the reason Pinterest is worth scheduling around. Saturday and Sunday both score higher in total than any weekday, and both add a long morning-to-afternoon window from about 11:00 to 14:00 that simply does not exist Monday to Friday. Planning content, the kind people save for later, belongs in that weekend window.
Build your weekly posting plan
Pick your niche and we adjust the grid above for it, then hand you three slots a day for the whole week.
Hours are in your audience local time. Picking a time zone only labels the plan, it does not shift the times.
Your three strongest slots this week
Pinterest, general or mixedBest slot
Wednesday 21:00
Slot 2
Tuesday 21:00
Slot 3
Thursday 21:00
Evening slot: the biggest window of the day on most networks, with people scrolling for longer and more likely to comment. Times shown in Europe/London.
Your full seven day plan
Three slots for every day of the week on Pinterest, tuned for general or mixed, with a line on why each day lands where it does. We email you the same plan so you can keep it next to your calendar.
How we build these estimates
What the numbers are
Aggregated engagement patterns: published posting-time studies, the daily rhythms each network reports about its own audience, and how people actually use each app. We turn that into one relative score per hour, 0 to 100, within a single network.
What they are not
They are not measurements of your account, and no personal data goes into them. Nothing here is derived from any individual profile, including the ones inside Postify. They are estimates, reviewed in July 2026, meant as a starting point you then test.
Why scores, not percentages
A score of 80 on Instagram and 80 on LinkedIn do not mean the same volume of anything. Each grid is scaled inside its own network, so the only useful comparison is between two hours on the same network, never between two networks.
Industry adjustments
Picking an industry shifts whole parts of the day rather than single hours: fitness lifts the morning, food and beverage lifts lunch, finance and tech lift working hours and pull the evening down. The shape of the network stays, the emphasis moves.
Timing estimates are aggregated engagement patterns from public posting-time studies and platform posting behaviour, last reviewed July 2026. They are a starting point, not a measurement of your account.
Getting more out of your Pinterest timing
- Pin in the evening, around 21:00, on weekdays. It is the peak every weekday and the window either side stays strong.
- Treat the weekend as prime time, not overflow. Both weekend days out-score every weekday here, which is true of no other network in this dataset except YouTube.
- Use the weekend late-morning window, about 11:00 to 14:00, for anything seasonal or project-shaped. That window only exists on Saturday and Sunday.
- Space pins out rather than dumping a board at once. Pinterest surfaces content for months, so a steady drip across the week beats a single batch.
- Do not judge a pin in a day. Pinterest is the slowest network here to show results, and a pin published tonight can still be finding people next season.
Frequently asked questions
What is the best time to post on Pinterest?
21:00 is the peak on every weekday on these estimates, with 20:00 to 22:00 strong throughout. Wednesday at 21:00 is the single strongest slot of the week.
What is the best day to post on Pinterest?
Sunday, then Saturday. Both weekend days score higher across the day than any weekday, and among weekdays Wednesday leads. Friday is the weakest day of the seven.
Is it better to post on Pinterest in the morning or the evening?
Evening on weekdays, where the peak is at 21:00. Weekends are different: they keep the evening peak but add a long late-morning to afternoon window around 11:00 to 14:00 that weekdays do not have.
Should I pin at the weekend?
Yes. Pinterest and YouTube are the two networks in this dataset where the weekend beats the working week, and on Pinterest the gap is clear rather than marginal.
Does pinning time still matter in 2026?
Less than on any feed-based network, because Pinterest is a search and save platform where a pin can keep earning for months. Timing decides how much of a head start a pin gets in its first days, not its ceiling.
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