Free Pinterest tool
Pinterest Pin Checker and Character Counter
Pinterest gives a Pin 100 characters of title and 500 of description, and shows only the first 50 to 60 of that description in the feed.
Last updated: 2026-07-31
Pinterest behaves like a search engine wearing a feed. A Pin title takes 100 characters, the description takes 500, and both are read by the index rather than skimmed by a scrolling audience.
In the feed itself only the first 50 to 60 characters of the description are visible under the Pin. The rest opens when someone taps through, which makes the opening line a promise and everything after it the detail that justifies the click.
Write for a person typing a query, not for a hashtag block. Natural keywords in the first sentence do far more for a Pin than a list of tags appended at the end, and the counter below marks exactly where the feed stops showing your text.
0 characters0 words0 hashtags0 mentions
0/ 500500 left
- Hashtags
- 0 / 20
- Recommended: 0 to 5
- Mentions
- 0 used
- No published cap
- Fold
- ~50 chars
- Everything after this needs a tap to read
Pinterest reads the title and description as search text, so plain keywords beat tag lists.
Preview on Pinterest
Grey text sits below the fold, red text is past the limit.Start typing above and your caption appears here with the fold and any overflow marked.
The same caption everywhere else
Select a network to preview the fold and overflow for it above.
How Pinterest compares to the other networks
The hard ceiling is rarely the number that matters. Here is where Pinterest sits against every other network Postify publishes to, including the point each one folds your caption behind a "more" control.
| Network | Caption limit | Title limit | Hashtags | Mentions | Folds at |
|---|---|---|---|---|---|
| 2,200 | Not published | 30 maxUse 3 to 5 | 20 max | ~125 chars | |
| 63,206 | Not published | No fixed capUse 0 to 2 | No fixed cap | ~477 chars | |
| Threads | 500 | Not published | 1 maxUse 1 topic tag | No fixed cap | Not published |
| 3,000 | Not published | No fixed capUse 3 to 5 | No fixed cap | ~210 chars | |
| X (Twitter) | 28025,000 with Premium | Not published | No fixed capUse 1 to 2 | No fixed cap | ~280 chars |
| TikTok | 4,000 | 90 | No fixed capUse 3 to 5 | No fixed cap | ~100 chars |
| YouTube | 5,000 | 100 | 15 maxUse 3 (only the first 3 show above the title) | No fixed cap | ~157 chars |
| PinterestThis page | 500 | 100 | 20 maxUse 0 to 5 | No fixed cap | ~50 chars |
Limits verified 2026-07-31. Networks change these without much warning, so treat the fold numbers as close rather than exact.
Pinterest caption tips
- Make the first 50 to 60 characters of the description a complete thought. That is the entire visible portion in the feed.
- Repeat the key phrase naturally across the title and description. Pinterest reads both, and a Pin that reads like a search result gets found like one.
- Keep titles inside 100 characters but expect roughly the first 40 to show under the Pin image, so front-load the subject.
- Hashtags are allowed up to 20 and rarely worth more than a few. Plain descriptive sentences outperform tag lists on Pinterest.
- Give every Pin pointing at the same URL its own title and description. Duplicating the text across variants wastes the second Pin entirely.
Frequently asked questions
How many characters can a Pinterest description have?
Five hundred characters in the Pin description field. It is indexed for search, so the characters you spend on clear, specific language are the ones that pay you back.
How long can a Pinterest title be?
One hundred characters. Roughly the first 40 appear under the Pin in the feed and in board views, so put the subject at the front and save the qualifiers for the description.
How much of a Pin description is visible in the feed?
Only the first 50 to 60 characters. Everything else appears once someone opens the Pin, which is why the opening line should read as a complete statement rather than a fragment.
How many hashtags can I use on Pinterest?
Up to 20, though they carry far less weight than they do elsewhere. Pinterest has leaned back toward plain keyword text, so two to five relevant tags at most, and only when they genuinely describe the Pin.
Do keywords in the Pin description actually help?
Yes. Pinterest matches queries against the title, description and board context, so a description written in the words someone would actually search is doing double duty as copy and as metadata.
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