Comparison
Vista Social vs Postify: a full suite or a focused scheduler
Vista Social bundles publishing, an inbox, review management, listening and an MCP server into one suite, and reaches networks Postify does not, like Snapchat and Reddit. Postify is narrower: it covers the major networks, includes X on every plan and gives its Pro and Agency plans more users. The question is how much of the suite you use.
Last updated: 2026-10-07
TL;DR: Choose Vista Social if you need review management, listening, Snapchat, Reddit or white label in one place. Choose Postify if you want X without an add-on, more seats on Pro and Agency or a smaller starting plan, and can work without those extras.
Pricing and features checked on October 7, 2026
| Dimension | Vista Social | Postify |
|---|---|---|
| Entry plan | Professional: $99 per month, or $79.17 per month billed yearly ($950 per year, paid upfront). 15 social profiles, 2 users. | Hobby: €9.99 per month, or €8.33 per month billed yearly, in euros. 1 brand profile (one account per network), 1 user, 15 posts per month. |
| Top self-serve plan | Scale: $449 per month, or $359.17 per month billed yearly. 70 profiles, 4 users, white label. Enterprise is custom. | Agency: €199.94 per month for 15 brand profiles and 12 users, with white-label reports. |
| Free plan or trial | No free plan since about May 2026. 14-day trial, no card needed. | Paid plans only. |
| X (Twitter) | Paid add-on since March 1, 2026: $29 per month per X profile, for scheduling and analytics. | Included on every plan. |
| Networks | Facebook, Instagram, X, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube, Threads, Bluesky, Reddit, Snapchat, Tumblr, plus review sites. | Instagram, Facebook, Threads, LinkedIn, X, TikTok, YouTube and Pinterest, plus Plative (Postify's own network). No Google Business Profile, Bluesky, Reddit, Snapchat or Tumblr. |
| Inbox | All plans: comments and messages across most networks, saved replies, labels, spam tools, DM and comment automations, review replies. | Plus and above: comments on Facebook, Instagram, LinkedIn, Threads and YouTube, DMs on Facebook and Instagram, comment-to-DM automations. No TikTok, X or Pinterest inbox, no saved replies or labels. |
| Approvals | Single-stage on Professional, multi-stage from Advanced. Client profile connect link on Scale. | No internal approval workflow. Pro and Agency: a per-post client link with Accept or Reject. A profile client link lets clients connect their own accounts. |
| Analytics | Competitor, review and web analytics, scheduled reports, custom reports from Advanced, Looker Studio connector. | Profile and post insights on every network, PDF and scheduled email reports. No competitor analytics or listening. |
| AI and MCP | Credit-based AI writing, images and video, Ask Vista agents, MCP server with 50+ tools on every plan. | No built-in AI generation. MCP server on every plan for Claude, ChatGPT and other assistants. |
| API and integrations | REST API as a paid add-on below Enterprise. Zapier, Make and n8n from Advanced. Canva and Figma. | No public API, Zapier, Make, n8n or Canva. |
| Link in bio | Vista Page on every plan, with a custom domain from Advanced. | Postify Link on every plan, with click analytics. No custom domain. |
| Renewal and refunds | Annual plans renew unless cancelled at least 30 days before renewal. No refunds for unused time. | Cancelling keeps the plan until the end of the paid period. Partial periods are not refunded unless the law requires it. |
Postify or Vista Social: which one fits you
Choose Vista Social if
- Teams that publish to Snapchat, Reddit, Tumblr, Bluesky or Google Business Profile as well as the major networks.
- Local and hospitality brands that track reviews from Google Business, TripAdvisor, Trustpilot, Yelp and the app stores next to their social comments.
- Agencies that need a white-label dashboard and a client connect link (Scale) or multi-stage approvals (Advanced and above).
- Buyers who want one contract for publishing, an inbox with saved replies and labels, listening, employee advocacy and post boosting.
Choose Postify if
- Teams with more than a few people: Vista Social's self-serve plans include 2, 3 and 4 users, while Postify includes 6 on Pro and 12 on Agency.
- Accounts that post to X often: X is included on every Postify plan, while Vista Social charges $29 per month for each X profile.
- Small brands that want a smaller plan: Postify's Hobby plan is €9.99 per month (1 brand profile, 1 user, 15 posts per month), and Vista Social's entry plan is $99 per month billed monthly.
- Teams that want an interface in a language Vista Social does not offer: Postify's app is available in 39 languages.
Worth knowing about Vista Social: Vista Social packs a lot into one product: publishing to networks like Snapchat, Reddit and Tumblr, review management, listening, link in bio and an MCP server on every plan. Its price list has also moved a lot in 2026. X became a paid add-on on March 1, the free plan was gone by May, and between September 21 and October 7 list prices rose while included users fell.
Vista Social's 2026 price changes
Archived copies of Vista Social's pricing page show list prices rising between September 21 and October 7, 2026: Professional from $79 to $99 per month, Advanced from $149 to $199 and Scale from $379 to $449. Included users moved from 2, 4 and 8 to 2, 3 and 4. We could not find whether existing customers keep their old prices.
Earlier in the year, X became a paid add-on on March 1 at $29 per month per X profile, and the free plan was removed between mid-April and mid-May. Yearly billing saves 20% and is paid upfront.
Postify bills in euros. Hobby is €9.99 per month for one brand profile, one user and 15 posts per month, and Agency is €199.94 per month. X is included on every plan.
Seats and profiles
Vista Social is generous with profiles and tight with users: Professional has 15 social profiles and 2 users, Advanced 30 and 3, Scale 70 and 4. Extra users and profiles are listed as customizable on Scale and Enterprise, with no public per-unit price.
Postify is the other way round. Its plans include 1, 2, 3, 6 and 12 users, and 1, 1, 3, 6 and 15 brand profiles. A brand profile holds one account on each network, so it is not the same unit as a Vista Social profile, but an agency with 70 separate brands still needs Vista Social's Scale or Postify's Agency plan with extra brand profiles.
Networks, reviews and formats
Vista Social publishes to Facebook, Instagram (with automatic Stories), X, LinkedIn, Google Business Profile, Pinterest, TikTok, YouTube including Shorts, Threads, Bluesky, Reddit, Snapchat and Tumblr. It also pulls in reviews from Google Business, TripAdvisor, Trustpilot, OpenTable, Yelp and the app stores.
Postify publishes to Instagram, Facebook, Threads, LinkedIn, X, TikTok, YouTube and Pinterest, plus Plative, Postify's own network. Instagram and Facebook Stories publish directly. YouTube videos are capped at 180 seconds and Facebook videos at 90 seconds, and there is no review management.
Inbox depth
Vista Social's inbox is on every plan and goes further than Postify's: saved replies, labels, spam handling, review replies, and DM automations with contact limits of 10,000, 25,000 and 100,000 per plan. It covers TikTok comments, and TikTok DMs for business accounts outside the EEA, Switzerland and the UK.
On Postify the inbox needs the Plus plan or higher, and it handles comments from Facebook, Instagram, LinkedIn, Threads and YouTube along with Facebook and Instagram DMs. Its automations handle comment-to-DM, keyword replies, auto-replies and welcome messages. There is no TikTok, X or Pinterest inbox, and no saved replies, assignment or labels.
AI assistants: both connect
Vista Social's MCP server is on every plan and exposes 50+ tools to Claude, ChatGPT, Gemini, Cursor and other clients. Ask Vista, its in-app AI, also works in Slack and Microsoft Teams, and AI writing, images and video run on monthly credits.
Postify also lists its MCP server on every plan, with tools for posts, insights, media, the inbox (Plus and above) and Postify Link. It has no built-in AI writer, so the drafting happens in the assistant you already use. Neither product is unique here: choose on the rest of the feature list.
Migration checklist
- Find your renewal date first. Vista Social's annual plans renew automatically unless you cancel at least 30 days before, and unused time is not refunded.
- Export the publishing calendar in batches: up to 100 posts per export, and scheduled posts only as PDF or ICS, not CSV.
- Export your post history (CSV, all plans) and any reviews you need. Vista Social's terms say you are responsible for exporting content before termination, and it may delete the account within 30 days.
- Rebuild upcoming posts in Postify's composer (there is no import), with one brand profile per brand or client, and publish a test post on each network.
- Recreate your DM and comment automations as Postify rules (3 active on Plus, 10 on Pro, unlimited on Agency). Saved replies and labels have no Postify equivalent.
- Keep another tool for review sites, listening, Snapchat, Reddit, Tumblr, Bluesky or Google Business Profile, because Postify covers none of them.
Frequently asked questions
- How much does Vista Social cost now?
- Professional is $99 per month ($950 per year billed yearly), Advanced $199 ($1,910 per year) and Scale $449 ($4,310 per year). Enterprise is custom-priced through a demo request. X costs $29 per month per X profile on top.
- Does Vista Social charge extra for X (Twitter)?
- Yes. Since March 1, 2026, X scheduling and analytics need a $29 per month add-on for each connected X profile. X comes with every Postify plan.
- Does Vista Social still have a free plan?
- No. A free plan with 3 profiles and 1 user appeared on its pricing page until at least April 19, 2026 and was gone by May 11. It now offers a 14-day trial without a card. Postify sells paid plans only.
- Do both have an MCP server?
- Yes. Vista Social's MCP server is on every plan and works with Claude, ChatGPT, Gemini and Cursor. Postify's MCP server is likewise available on every plan and works with Claude, ChatGPT and other assistants.
- Which one suits an agency better?
- Vista Social, if you need a white-label dashboard, a client connect link, multi-stage approvals or many social profiles per plan. Postify, if seats matter more: Agency includes 12 users and white-label PDF reports, but no white-label dashboard.
Related scheduling guides
See step-by-step help for each network in our how-to-post hub, starting with Instagram, Facebook, and YouTube. Browse all comparisons.
Sources
- https://vistasocial.com/pricing
- https://support.vistasocial.com/hc/en-us/articles/46160002160923-X-Twitter-Integration-Changes-March-1-2026
- https://web.archive.org/web/20260511094132/https://vistasocial.com/pricing
- https://support.vistasocial.com/hc/en-us/articles/4407222988187-Connecting-your-profiles-to-Vista-Social
- https://support.vistasocial.com/hc/en-us/articles/25311040215195-Which-engagements-does-Vista-Social-support-for-each-network
- https://support.vistasocial.com/hc/en-us/articles/40393513382043-Connect-Your-AI-Assistant-to-Vista-Social-MCP-integration
- https://support.vistasocial.com/hc/en-us/articles/36711414866331-Refund-policy
- https://vistasocial.com/terms/
- https://support.vistasocial.com/hc/en-us/articles/14156595684763-How-to-export-your-publishing-calendar-to-PDF-or-CSV
- https://www.trustpilot.com/review/vistasocial.com?stars=1&stars=2
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