Which tool is better for approvals?

Loomly, if approval is a process with reviewers inside your team: workflows and roles are on Starter, and custom workflows on Beyond. Postify offers a simpler per-post client link on Pro and Agency, where the client accepts or rejects the post and cannot leave comments.

Does either tool include a link-in-bio page?

Postify includes Postify Link on every plan: a page at postify.link with blocks for links, latest posts and products, and analytics for views and clicks. We could not find a link-in-bio feature on Loomly's pricing page or in its help center.

Comparison

Loomly vs Postify: which calendar fits your team in 2026

Loomly and Postify both put a content calendar at the center, but they split on networks, team features and language. Loomly includes approval workflows on its first paid plan and publishes to Bluesky and Google Business Profile. Postify publishes to X, runs in 39 languages and adds a link-in-bio page and an MCP server on every plan.

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Last updated: 2026-10-07

TL;DR: Choose Loomly if approvals for a small team, Bluesky or Google Business Profile decide it. Choose Postify if you need X, a non-English interface or a small single-brand plan, and can work without internal approvals.

Pricing and features checked on October 7, 2026

Dimension	Loomly	Postify
Entry paid plan	Starter from $49 per month billed yearly ($588 per year), or $65 billed monthly. Prices in USD.	Hobby at €9.99 per month, or €8.33 per month billed yearly. Prices in EUR. Hobby covers 1 brand profile, 1 user and 15 posts per month.
Next plan up	Beyond from $249 per month billed yearly ($332 billed monthly): unlimited users, 60 social accounts. No plan sits between Starter and Beyond.	Four more plans up to Agency at €199.94 per month (15 brand profiles, 12 users). Extra seats can be added from Starter up.
Free plan and trial	Free plan with 1 user, 3 accounts and 5 posts per rolling month, which Loomly says might not be available for all users. 7-day trial, no card.	No free plan. Paid plans only, card required at checkout.
Networks	Facebook, Instagram, Pinterest, LinkedIn (pages and profiles), Google Business Profile, YouTube, Snapchat, TikTok, Threads, Bluesky. X is not on the current list.	Instagram, Facebook, Threads, LinkedIn, X, TikTok, YouTube and Pinterest, plus Plative (Postify's own network). No Bluesky, Google Business Profile or Snapchat.
Manual or reminder publishing	Needed for TikTok multi-image posts, Stories with stickers or links, and Stories on Instagram Creator accounts.	No reminder flow. Instagram and Facebook Stories and TikTok photo carousels publish directly.
Approvals	Approval workflows and roles on Starter; custom roles and workflows on Beyond. Clients who approve count as users.	No internal approval workflow. Pro and Agency get a per-post client link where the client accepts or rejects.
Inbox	Interactions inbox, including Instagram DMs.	Plus and above. Comments on Facebook, Instagram, LinkedIn, Threads, YouTube and Plative; DMs on Facebook, Instagram and Plative. No inbox for TikTok, X or Pinterest.
AI	Built-in AI Assistant for posts, images, performance analysis and translation. No MCP server found.	No built-in AI writer. An MCP server on every plan lets Claude, ChatGPT or a custom agent draft, schedule and analyze posts.
Integrations and API	Zapier, Slack and Microsoft Teams on Starter, plus Canva import. No public API found.	No public API, Zapier, Make or Canva. The MCP server is the only programmatic access.
Link in bio	Not listed on the pricing page or in the help center.	Postify Link on every plan, with views and clicks per link.
Interface languages	English only.	39 languages, including Arabic and Hebrew.

Postify or Loomly: which one fits you

Choose Loomly if

Small in-house teams that want approval workflows and user roles on the first paid plan: Loomly Starter includes both, for 3 users and 12 social accounts.
Brands that publish to Bluesky, Google Business Profile or Snapchat, which Loomly supports and Postify does not.
Teams that want a built-in AI Assistant, Canva import, CSV bulk upload, recurring posts and Zapier in the same tool.
Nonprofits, which get a 50% lifetime discount on Loomly.

Choose Postify if

Teams that need X in the weekly plan: Postify publishes to X, including multi-post threads, and X is not on Loomly's current supported-networks list.
Teams that do not work in English: the Postify app is available in 39 languages, while Loomly's interface is English only.
Creators and brands that want a link-in-bio page with click analytics on every plan, which Postify Link provides.
People who want their own AI assistant, such as Claude or ChatGPT, to draft, schedule and analyze posts through Postify's MCP server.

Worth knowing about Loomly: Loomly is a calendar-first planner with approvals on its first paid plan, an Idea Board, and networks Postify does not cover, including Bluesky, Google Business Profile and Snapchat. It also offers a 7-day trial without a card and a refund window of 60 days on annual payments, so trying it carries little risk.

The network gap runs both ways

Loomly's supported-networks list, updated in May 2026, covers Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, Threads and Bluesky. X is not on it.

Postify publishes to Instagram, Facebook, Threads, LinkedIn, X, TikTok, YouTube and Pinterest, plus Plative, Postify's own social network. On X that includes multi-post threads. Postify does not support Bluesky, Google Business Profile or Snapchat.

That makes the first question simple. If X is in your plan, Loomly cannot publish it today. If Bluesky, Google Business Profile or Snapchat is, Postify cannot.

Approvals and team size

Loomly Starter ($49 per month billed yearly, $65 billed monthly) includes approval workflows and roles for 3 users and 12 social accounts. Custom roles and workflows, unlimited users and 60 accounts come with Beyond, from $249 per month billed yearly. There is no plan in between, and clients who approve posts count as users.

Postify has no internal approval workflow. On Pro and Agency you can send a client review link for a post: the client sees it, accepts or rejects it, and you can hold publishing until they accept. Team roles with per-profile permissions exist on every plan, with user caps from 1 on Hobby to 12 on Agency.

If several teammates have to sign off before anything goes out, Loomly fits that process better. If a client only needs to give a yes or no, Postify covers it with a link instead of a seat.

Direct publishing and format limits

Loomly publishes most formats directly, including single-video TikTok posts and Instagram and Facebook Stories with up to 10 media. A few cases still need a manual step: TikTok multi-image posts use push-notification reminders, and Stories with stickers or links, or on Instagram Creator accounts, are published by hand.

Postify has no reminder flow. Instagram, Facebook and Plative Stories publish directly, and TikTok photo carousels of 2 to 35 images go out as direct posts. Postify has its own limits, though: YouTube uploads are capped at 180 seconds and Facebook videos at 90 seconds, so long-form YouTube is not possible.

What the entry plans actually include

Loomly prices in US dollars. Its Free plan gives 1 user, 3 social accounts and 5 posts per rolling month, though Loomly notes it might not be available for all users. Paid plans start with Starter at $49 per month billed yearly.

Postify prices in euros and has no free plan. Hobby costs €9.99 per month, or €8.33 per month billed yearly, for 1 brand profile, 1 user and 15 posts per month, without the inbox, first comments or best-time data. Starter removes the post cap for one brand and adds a second user; several brands start at Plus.

The two tools also count different things. Loomly counts social accounts; Postify counts brand profiles that each hold one account per network. Compare the plan that matches your real number of accounts, brands and users, at the exchange rate you pay.

Built-in tools versus your own assistant

Loomly has more built in. Its AI Assistant writes posts, generates images, analyzes performance and translates. The 2025 update added Canva import, CSV bulk upload of up to 60 posts, recurring posts and best time to post, and Starter includes Zapier, Slack and Microsoft Teams, plus social listening limited to 2 per month.

Postify has no AI writer, Canva, CSV import, recurring posts or Zapier. Instead, an MCP server on every plan lets your own assistant (Claude, ChatGPT or a custom agent) draft, schedule and analyze posts in your account. We found no MCP server or assistant connector documented by Loomly.

Language is a cleaner split. Loomly's interface is English only. Postify's app is available in 39 languages, including right-to-left Arabic and Hebrew.

Migration checklist

Check your Loomly renewal date first. Yearly plans are charged upfront and cannot be terminated early, and Loomly asks you to cancel at least 24 hours before renewal.
If you paid recently, look at Loomly's refund policy: a full refund within 60 days of an annual payment or 20 days of a monthly one, requested at app.loomly.com/refund_requests.
Export calendar, list and post views as PDF and analytics as PDF or CSV before your access ends. Loomly's export article does not mention a CSV export of scheduled posts, and Postify has no import tool, so plan to recreate upcoming posts by hand.
Map each Loomly calendar to a Postify brand profile. Both hold one account per network, so the structure carries over; then pick the Postify plan whose profile and user limits match.
Reconnect your accounts in Postify, add X if Loomly could not publish it, and keep another route for any Bluesky, Google Business Profile or Snapchat posts, since Postify does not support them.

Frequently asked questions

Can Loomly post to X (Twitter)?: Not according to Loomly's current supported-networks list, updated in May 2026, which covers Facebook, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok, Threads and Bluesky. Postify publishes to X, including multi-post threads.
Does Loomly have a free plan?: Loomly's help center describes a Free plan with 1 user, 3 social accounts and 5 posts per rolling month, and says it might not be available for all users. Paid plans also come with a 7-day trial that needs no card. Postify has no free plan; its entry plan, Hobby, is €9.99 per month.
Which tool is better for approvals?: Loomly, if approval is a process with reviewers inside your team: workflows and roles are on Starter, and custom workflows on Beyond. Postify offers a simpler per-post client link on Pro and Agency, where the client accepts or rejects the post and cannot leave comments.
Is Loomly available in languages other than English?: No. Loomly's help center states that the interface is English only. Postify's app is available in 39 languages, including German, French, Spanish, Portuguese and Italian.
Does either tool include a link-in-bio page?: Postify includes Postify Link on every plan: a page at postify.link with blocks for links, latest posts and products, and analytics for views and clicks. We could not find a link-in-bio feature on Loomly's pricing page or in its help center.

Related scheduling guides

See step-by-step help for each network in our how-to-post hub, starting with Instagram, Facebook, and YouTube. Browse all comparisons.

Sources

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Plan, schedule, and publish to Instagram, Facebook, TikTok, LinkedIn, X and more in one workflow, without juggling five different tools.

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