Does Iconosquare have a free plan?

Yes. After a 14-day trial with no card, accounts move to a free plan with 2 profiles, 1 user, 10 scheduled posts per profile and the last 31 days of data, without X. Postify has no free plan: Hobby is €9.99 per month.

Can I schedule posts from the Iconosquare mobile app?

Iconosquare says creating and editing scheduled posts in its app has been temporarily disabled since November 2024. You can still open posts and publish them manually. Postify's iOS and Android apps create and schedule posts.

What does Iconosquare cost in dollars?

Iconosquare's static pricing page shows euro prices billed yearly, starting from EUR 9 per month for Starter, and says pricing varies by region and currency. Check the live price for your country at checkout. Postify's web prices are in euros.

Which has better analytics?

Iconosquare. Its competitor and industry benchmarks, custom dashboards, XLS exports and paid-post tracking go further than Postify's insights, PDF reports and follower history. If analytics are your main need, Iconosquare is the stronger pick.

Comparison

Iconosquare vs Postify: analytics depth or a fuller publishing tool

Iconosquare and Postify publish to the same third-party networks, so the choice comes down to what you do most. Iconosquare is built around analytics and benchmarking, with scheduling as a companion. Postify puts publishing, the inbox and link in bio first and keeps analytics simpler.

Choose your plan See plans and pricing

Last updated: 2026-10-07

TL;DR: Pick Iconosquare if reports and competitor benchmarks drive your work. Pick Postify if you publish Facebook Stories, schedule from your phone, or want a second user on a lower plan than Iconosquare Scale.

Pricing and features checked on October 7, 2026

Dimension	Iconosquare	Postify
Entry paid plan	Starter from EUR 9 per month billed yearly for 3 profiles, or EUR 15 for 5: 1 user, 30 posts per month, AI content tools, 1 year of history.	Hobby at €9.99 per month, or €8.33 per month billed yearly: 1 brand profile with one account per network, 1 user, 15 posts per month. No inbox or first comments.
Mid plans	Launch from EUR 33 per month billed yearly: 5 profiles, 1 user, 100 posts per month, inbox, X. Scale from EUR 69 for 5 profiles up to EUR 219 for 20: 3 users, unlimited posts, approvals, benchmarks.	Starter: 1 brand profile, 2 users, unlimited posts. Plus: 3 brand profiles, 3 users, inbox and automations. Pro: 6 and 6, with client review links.
Top plan	Custom from EUR 116 per month billed yearly: white-label reporting, API access, personalized onboarding.	Agency at €199.94 per month covers 15 brand profiles and 12 users and adds white-label reports.
Free plan and trial	14-day trial with no card, then a free plan: 2 profiles, 1 user, 10 posts per profile, 31 days of data, no X.	No free plan. Paid plans only, card required at checkout.
Networks	Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads and YouTube.	The same networks, plus Plative (Postify's own network). Neither tool lists Bluesky or Google Business Profile.
Stories	Instagram Stories auto-publish (1 to 10 items, no stickers or links) or go out as a reminder. Facebook Stories "not yet available (API restriction)".	Instagram and Facebook Stories publish directly, photo and video. No reminder flow.
Analytics	Core of the product: custom dashboards, XLS and PDF reports, competitor and industry benchmarks, paid-post tracking, up to 2 years of history.	Insights for your own profiles and posts on all its networks, PDF reports by email on a schedule, and 90 to 732 days of history depending on plan. No benchmarks or spreadsheet export.
Inbox and approvals	Inbox (comments, DMs, mentions) from Launch. Post approval workflows from Scale.	Inbox from Plus: comments on Facebook, Instagram, LinkedIn, Threads, YouTube and Plative, DMs on Facebook, Instagram and Plative, comment-to-DM automations. No internal approval workflow; client Accept or Reject links on Pro and Agency.
Mobile app	Creating and editing scheduled posts in the app has been "temporarily" disabled since November 2024; you can still publish manually.	iOS and Android apps that create and schedule posts, plus iOS widgets including a Control Center "Create Post" shortcut.
AI and MCP	AI captions and content inspiration from Starter, Uma AI Analyst on credits. MCP integration in beta: reads analytics and creates drafts, does not publish.	No built-in AI. MCP server on every plan: your assistant can create, schedule and analyze posts, work the inbox (Plus and above) and edit Postify Link.
Link in bio and API	No link-in-bio page listed. API on the Custom plan only.	Postify Link on every plan. No public API.

Postify or Iconosquare: which one fits you

Choose Iconosquare if

Brands and agencies whose first job is reporting: Iconosquare calls itself "analytics-first", with custom dashboards, XLS and PDF reports, and competitor and industry benchmarks.
Instagram-heavy teams that want Reels, promoted-post, tags and mentions analytics with up to 2 years of history on the Scale plan.
Buyers who want a free plan to start from: after a 14-day trial with no card, Iconosquare keeps you on a free plan with 2 profiles and 10 scheduled posts per profile.
European teams that prefer a French vendor with euro pricing.

Choose Postify if

People who plan and schedule from their phone: the Postify iOS and Android apps create and schedule posts, while Iconosquare has "temporarily" disabled creating and editing scheduled posts in its mobile app since November 2024.
Brands that post Facebook Stories, which Postify publishes directly and Iconosquare lists as not yet available.
Small teams that need more than 1 user on a lower tier: Postify Starter includes 2 users and Plus includes 3, while Iconosquare Starter and Launch include 1.
Creators who want a link-in-bio page with click analytics on every plan, plus an MCP server that lets their own AI assistant schedule posts rather than only draft them.

Worth knowing about Iconosquare: Iconosquare is one of the longest-running tools in this space: it started in 2011 as Statigram, took its current name in 2015, and is based in Limoges, France. Its analytics are deeper than Postify's, especially for benchmarking against competitors and industry peers.

Where Iconosquare is stronger: analytics

Iconosquare's own tagline is "Analytics-first social media management", and the feature list backs it up. It covers profile, Reels, promoted-post, tags and mentions and group analytics, with custom dashboards and reports you can export as XLS or PDF.

From the Scale plan you also get competitor, hashtag and industry monitoring, campaign and paid-post tracking, and up to 2 years of history. Postify has nothing comparable for benchmarking: it reports on your own accounts only, with no competitor analytics and no spreadsheet export.

Postify's analytics cover profile and post insights on every connected network, daily follower history, and PDF reports you can send on a schedule. History runs from 90 days on Hobby to 732 days on Agency, and white-label reports are on Agency.

Same networks, different formats

Both tools publish to Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads and YouTube, and neither lists Bluesky or Google Business Profile. Postify adds Plative, its own network.

Stories are the clearest gap. Iconosquare auto-publishes Instagram Stories of 1 to 10 items, without stickers or links, and counts them toward a 25 per day limit. It lists Facebook Stories as "not yet available (API restriction)". Postify publishes Stories directly on Instagram and Facebook, photo and video.

On TikTok, Iconosquare's help center says auto-published videos cannot include text, sounds, effects or location, while its TikTok page advertises photos and carousels too. Postify posts TikTok videos and photo carousels of up to 35 images directly. On YouTube, both handle short videos: Iconosquare schedules Shorts, and Postify caps uploads at 180 seconds, so long-form videos are out.

Users, posts and plan steps

Iconosquare publishes its card prices in euros, billed yearly: Starter from EUR 9 per month for 3 profiles (EUR 15 for 5), Launch from EUR 33, Scale from EUR 69 for 5 profiles up to EUR 219 for 20, and Custom from EUR 116. Monthly billing exists, but those prices are not printed on the static page, and Iconosquare notes that pricing varies by region and currency.

Starter and Launch include 1 user, with 30 and 100 posts per month. Iconosquare does not say plainly whether those caps are per profile or per account. Scale is the first plan with 3 users, unlimited posts and approvals.

Postify Hobby costs €9.99 per month for 1 brand profile, 1 user and 15 posts per month, without the inbox or first comments. Starter lifts the post cap and adds a second user, and Plus, Pro and Agency step up to 3, 6 and 12 users. A Postify profile is a brand with one account per network, while Iconosquare counts each social account as a profile.

Phone, inbox and approvals

Iconosquare's help center says creating and editing scheduled posts in its mobile app has been "temporarily" disabled since November 2024. The app still lets you open a post and publish it manually.

Postify's iOS and Android apps create and schedule posts, run the inbox and show analytics. On iOS there are home and lock screen widgets and a Control Center shortcut that opens a new post.

Iconosquare's inbox (comments, DMs and mentions) starts at Launch, and post approval workflows at Scale. Postify's inbox starts at Plus, with comments on Facebook, Instagram, LinkedIn, Threads, YouTube and Plative, DMs on Facebook, Instagram and Plative, and comment-to-DM automations. Postify has no internal approval workflow: Pro and Agency add a per-post link where a client can accept or reject.

AI assistants and link in bio

Iconosquare has an MCP integration in beta that works with Claude, ChatGPT, Gemini, Copilot, Perplexity, Grok and Mistral. It reads your analytics and creates draft posts in the calendar, but does not publish.

Postify's MCP server is available on every plan for Claude, ChatGPT, Cursor and custom agents. Your assistant can create and schedule posts, read insights, reply in the inbox (on Plus and above) and edit your Postify Link page. Postify has no built-in AI, while Iconosquare includes AI captions and content inspiration from Starter.

Postify Link, a link-in-bio page with views and clicks per link, is on every Postify plan. Iconosquare does not list a link-in-bio page.

Migration checklist

Export your XLS and PDF reports and campaign data while you are still on a paid Iconosquare plan. The free plan has no report export.
Copy your upcoming posts by hand or keep the media and captions ready to re-upload: no CSV export of scheduled posts is documented.
If you have a pending downgrade, cancel it first. Iconosquare requires that before it lets you cancel the subscription.
Cancel the subscription before you delete the account. Deleting the account does not cancel billing; both are separate steps.
If you are on a legacy plan (such as Single, Teams, Plus or Elite), know that it cannot be re-subscribed once cancelled, so a return trip means a current plan.
Annual plans are prepaid and Iconosquare does not state a refund policy, so time your switch close to the renewal date. In Postify, map each brand to one profile, with one account per network.

Frequently asked questions

Does Iconosquare have a free plan?: Yes. After a 14-day trial with no card, accounts move to a free plan with 2 profiles, 1 user, 10 scheduled posts per profile and the last 31 days of data, without X. Postify has no free plan: Hobby is €9.99 per month.
Can Iconosquare publish Facebook Stories?: Not at the moment. Its help center lists Facebook Stories as "not yet available (API restriction)". Postify publishes Facebook and Instagram Stories directly.
Can I schedule posts from the Iconosquare mobile app?: Iconosquare says creating and editing scheduled posts in its app has been temporarily disabled since November 2024. You can still open posts and publish them manually. Postify's iOS and Android apps create and schedule posts.
What does Iconosquare cost in dollars?: Iconosquare's static pricing page shows euro prices billed yearly, starting from EUR 9 per month for Starter, and says pricing varies by region and currency. Check the live price for your country at checkout. Postify's web prices are in euros.
Which has better analytics?: Iconosquare. Its competitor and industry benchmarks, custom dashboards, XLS exports and paid-post tracking go further than Postify's insights, PDF reports and follower history. If analytics are your main need, Iconosquare is the stronger pick.

Related scheduling guides

See step-by-step help for each network in our how-to-post hub, starting with Instagram, Facebook, and YouTube. Browse all comparisons.

Sources

Ready to ship content everywhere?

Plan, schedule, and publish to Instagram, Facebook, TikTok, LinkedIn, X and more in one workflow, without juggling five different tools.

Choose your plan See pricing