Free YouTube tool
YouTube Money Calculator
Estimate what a sponsorship is worth on your channel. A 10K to 50K subscriber channel with average engagement sits around $800 to $3,000 per dedicated video. AdSense is a separate income stream and is not estimated here.
Last updated: 2026-08-03
YouTube is the most expensive network in this set at every channel size, and the reason is simple: a sponsored video is production work, not a caption. Scripting, filming, editing and integrating a brand message into something an audience chose to watch for ten minutes is a different job from posting a photo, and rates reflect that.
This calculator estimates sponsorship value only. It takes your subscriber count, which puts you in one of six bands, then adjusts the band range by your engagement rate against benchmarks for channels the same size. Subscribers are a weak denominator on YouTube, since search and suggested deliver most views on a healthy channel, so the engagement adjustment is doing real work here.
AdSense revenue is deliberately not part of this. Ad income depends on watch time, RPM and your audience country rather than on subscribers, it varies enormously by niche, and mixing it into a sponsorship estimate would make both numbers useless. Everything below is an estimate aggregated from public creator pricing surveys, agency rate cards and marketplace listings.
Not sure what your averages are? Open your last 10 posts, add up the likes and the comments, and divide each total by 10. Leave out anything you boosted: paid reach raises the engagement side of this without raising what a brand is actually buying.
rate = band base range x engagement multiplier (0.85 to 1.35)
Enter your subscribers and your average likes or comments to see an estimated rate.
Every band range this page uses is printed further down, so you can read the numbers without entering anything at all.
Sponsored post rates by subscriber count on YouTube
Typical rate per sponsored dedicated video for an account with average engagement for its band. Strong engagement moves the whole range up by as much as 35%, and weak engagement pulls it down by about 15%.
| Subscribers | Rate per sponsored post | What that tier looks like |
|---|---|---|
| Under 1K | $50 to $200 | Nano tier. Most deals here are product plus a small fee, and a brand is buying your niche rather than your reach. |
| 1K to 10K | $200 to $800 | Micro tier, the busiest part of the market. Engagement is still high enough to beat much larger accounts on cost per action. |
| 10K to 50K | $800 to $3,000 | The first tier where a media kit and a written rate card are expected rather than optional. |
| 50K to 200K | $3,000 to $10,000 | Mid tier. Agencies join the conversation, and briefs start carrying usage rights and exclusivity clauses. |
| 200K to 1M | $10,000 to $35,000 | Macro tier. Deals are usually multi-post packages, so the per-post figure is the starting point for a bundle. |
| 1M+ | $35,000 to $120,000 | Top tier, where management fees, exclusivity windows and paid whitelisting decide most of the final number. |
Rates are estimates aggregated from public creator pricing surveys, agency rate cards and marketplace listings, last reviewed 2026-08-03. They cover one organic post with no exclusivity or paid usage rights, and your niche, audience quality and deliverables can move them a long way in either direction.
How the estimate works
Two inputs, two steps. Your subscribers decide which of the six bands above you are priced in, and your engagement rate decides where inside that band range you land.
estimated rate = base range for your band x engagement multiplier (0.85 to 1.35)
Step 1: your band
Six bands, from under 1K to 1M and above, each with a typical range per sponsored post on the network you picked. The band is the bracket a buyer opens the conversation in, before anyone has looked at your content.
Step 2: your engagement
Your rate, (likes + comments) divided by subscribers times 100, is compared against benchmarks for accounts in the same band on the same network. The band range is then multiplied by 0.85, 1.0, 1.15 or 1.35 depending on where you fall.
| Engagement vs your band | Multiplier | Where that sits | 10K to 50K on YouTube |
|---|---|---|---|
| Below average | 0.85x | Under the 25th percentile for your band | $680 to $2,550 |
| Average | 1x | Between the 25th percentile and the median | $800 to $3,000 |
| Good | 1.15x | Above the median, under the 75th percentile | $920 to $3,450 |
| Excellent | 1.35x | Top quartile, at or above the 75th percentile | $1,080 to $4,050 |
Worked example
A YouTube account with 24,000 subscribers, averaging 600 likes and 74 comments, has an engagement rate of (600 + 74) / 24,000 x 100 = 2.81%. That is good for the 10K to 50K band, where the median is 2.05%, so the base range of $800 to $3,000 is multiplied by 1.15x. The estimate for one sponsored dedicated video is $920 to $3,450.
Where these numbers come from
Rates are estimates aggregated from public creator pricing surveys, agency rate cards and marketplace listings, last reviewed 2026-08-03. They cover one organic post with no exclusivity or paid usage rights, and your niche, audience quality and deliverables can move them a long way in either direction.
Nothing on this page is measured from your account or from any private dataset. The band ranges and the engagement benchmarks behind the multiplier are both public-source estimates, the emailed rate sheet is built from exactly the same figures you can read here, and a real quote always depends on your niche, your deliverables and the rights the brand asks for.
How to negotiate a YouTube brand deal
- Quote off your average views for the last ten uploads, then use the subscriber band as your floor. On YouTube more than anywhere, a brand is buying the views, and a channel that consistently beats its subscriber count should say so in the first email.
- Price a dedicated video and an integration as different products. A 60 to 90 second integration inside your own video is a fraction of the work of a full dedicated review, and quoting one number for both means you will be asked for the expensive one.
- Charge separately for the description link, the pinned comment and any end screen. They are cheap to give and easy to forget, and bundling them into the base fee removes three things you could have traded later.
- Put a revision cap and an approval deadline in writing. Sponsor review on YouTube can stall an upload for weeks, and a clause that releases the video after a fixed review window protects your schedule and your rate.
- Sell exclusivity by category and by window. Ninety days of no competing sponsors is worth 20% to 30% on top of the fee, and any brand asking for a year in a competitive category should expect to pay a multiple.
- Keep a media kit with average views, average view duration, subscriber count and audience country split. Average view duration is the number that separates a channel worth sponsoring from one that only looks big.
Frequently asked questions
How is my YouTube sponsorship rate calculated?
Your subscriber count sets the band: roughly $50 to $200 under 1K, $200 to $800 at 1K to 10K, $800 to $3,000 at 10K to 50K, and up from there for a dedicated video. Your engagement rate, (likes + comments) divided by subscribers times 100, is compared against YouTube benchmarks for the same band, and the range is multiplied by 0.85 below the 25th percentile, 1.0 around the median, 1.15 above it and 1.35 in the top quartile. Every figure is estimated from public pricing surveys and agency rate cards.
Does this include AdSense revenue?
No. This calculator estimates brand sponsorship value only. AdSense pays on watch time and RPM, which swing by niche and by audience country far more than by subscriber count, so it is a separate income stream that has to be estimated separately. Most channels in the mid bands earn more from one sponsored video than from a month of ad revenue, but the two should never be added together from the same inputs.
Why does engagement matter more than subscriber count?
Because subscribers accumulate permanently and attention does not. Someone who subscribed for one video three years ago still counts, which is why a channel with 40K engaged subscribers can be worth more to a brand than one with 200K dormant ones. Subscribers set the bracket you are quoted in, engagement and average views decide where inside that bracket you land.
Do I get the full rate breakdown?
Yes, by email. The headline estimate and all the rate tables on this page are free with no address. The full breakdown, with the dedicated video and Short rates side by side and the engagement adjustment explained, unlocks when you ask us to send it, and the emailed version uses exactly the same public estimates shown here.
What is a media kit for a YouTube channel?
A one-page summary a brand can forward internally: channel name and niche, subscriber count, average views and average view duration over the last ten uploads, engagement rate, audience split by country and age, and your rates for a dedicated video, an integration and a Short. Average view duration is the line sponsors read first.
Is my data stored?
Only when you ask for the emailed report. The calculation runs in your browser and nothing leaves the page while you type. Requesting the report sends us your address, the numbers you entered and which page you were on, purely so we can deliver it. Marketing email is a separate checkbox that starts unticked.
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